Last Updated: Aug 15, 2026
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| Section | Weight | Objectives |
|---|---|---|
| Testing, Troubleshooting and Governance | 15% | - Data Governance
|
| Messaging and Channel Execution | 15% | - Content Management
|
| Journey Optimizer Configuration | 22% | - Environment Setup
|
| Adobe Experience Platform Fundamentals | 20% | - Data Modeling
|
| Journey Development | 28% | - Journey Design
|
1. A marketing manager needs to create four separate journeys for an upcoming company campaign. For this campaign, they would like to include offers in the decisions and placements they have created.
Which entity can support duplicate offers?
A) Decisions only
B) Placements only
C) Both decisions and placements
2. Adobe Journey Optimizer is being set up at an organization. The business is very concerned about retaining the company's reputation on their websites. Some of the brands are responsible with their email programs, but others are not.
In order to diversify the risk, what would the developer do?
A) Create a new DNS record for each website that the company wants to utilize for sending emails. Once these are set up, check to make sure that the domain hosting solution has generated the correct validation records to ensure it is functioning correctly
B) Create a DNS record to match each subdomain used by the company Make sure that the corresponding domain hosting solution has matching API Keys for authentication purposes.
C) Create separate subdomains for each website in the organization. For each subdomain, make sure that all the DNS records have beengenerated into their company's domain hosting solution.
3. What is the correct definition of a Business Event in the context of how it works with the Real-Time Customer Profile?
A) A Business Event is an event that is not linked to a specific profile. It must be defined utilizing an XDM record-based schema and have a related dataset where both are enabled for the Real-Time Customer Profile. It can be used to initiate a Journey of any type.
B) A Business Event is an event that is linked to a specific profile. It must be defined utilizing an XDM event-based schema and have a related dataset where both are enabled for the Real-Time Customer Profile. It can be used to initiate a Journey of any type.
C) A Business Event is an event that is not linked to a specific profile. It must be defined utilizing an XDM record-based schema and have a related dataset where both are enabled for the Real-Time Customer Profile. It is always followed by a Read Audience activity in a journey.
4. A marketing operator from a financial organization is creating a tax information email to be sent during the summer break and wants to give the customer the option to unsubscribe from future communications.
By default, how will the customer consent data be handled once they unsubscribe from the communication?
A) Consent is handled by the Experience Platform Consent schema.
B) Consent is handled by the Experience Platform Opt-out schema.
C) Consent is handled by the Experience Platform Subscription service.
5. An Adobe Journey Optimizer developer has a business requirement to add the customer loyalty level in the Profile schema. The loyalty level can have specific values (Silver, Gold, Platinum).
How would this field be added?
A) Create a new field using the data type Enum, and configure the Enum values.
B) Create a new field using the data type Short, check the option Enum, and configure the Enum values.
C) Create a new field using the data type String, check the option Enum, and configure the Enum values.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: A | Question # 5 Answer: C |
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