Last Updated: Aug 25, 2026
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| Section | Weight | Objectives |
|---|---|---|
| Reporting and Analytics | 5% | - Interpret standard reports and dashboards - Analyze campaign performance metrics |
| Initial Configuration & Deliverability | 18% | - Account setup and activation - Domain branding and delegation - Subscription management configuration - Conversion tracking implementation |
| Integration: Interact Connect | 15% | - Set up Contact Event Data (CED) exports - Data Gateway setup process - Configure Connect data import jobs |
| Creating and Managing Content | 15% | - Create and manage documents - Dynamic content module configuration - Personalization using built-in functions - HTML editing and responsive design |
| Responsys Data Model | 20% | - Build filters, segment groups, and seed groups - Manage supplemental tables and profile extension tables - Create and manage contact lists - Describe Responsys data model structure |
| Programs | 10% | - Test and publish programs - Monitor and troubleshoot program flow - Design and build automation programs |
| Campaigns and Forms | 17% | - Create, test, and manage multi-channel campaigns - Campaign dashboard settings - Design and publish responsive forms - Manage categories and link tables |
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