Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. Identify three valid data type definitions for defining fields in a Responsys data source. (Choose three.)

A) Currency
B) Binary string
C) Memo text - unlimited number of characters
D) Number
E) Time stamp
F) Medium text - up to 100 characters

2. Your customer needs to capture information about subscribers that clicked on links categorized as blue eyeglasses products, so that they can then send them a follow-up promotional email.
How can you configure this in Responsys?

A) In Message Designer, click the Link tracking button. You can create a link object for blue glasses.
Apply this object to all open programs that use current campaigns.
B) In the Account Management screen, select Set link tracking preferences and create a link category for blue eyeglasses. Set this category in link tables for any link regarding blue eyeglasses. You can use this link category in creating a filter definition.
C) In the Link Table screen, open the Categories Designer window. Use the categories designer; create a blue glasses object that can be associated with all the link tables in Responsys and assign it to all current campaigns. You can use this link category in creating a filter definition.
D) In the HTML of all campaign assets, the <a href> tag must use the ATR attribute inside the tag. The value of the attribute can be a value that will define that the link is meant for blue eyeglasses. In Responsys, use the link evaluator and enter the value of the attribute.

3. Before moving a campaign to production you need to test whetherthe links are working properly.
What functionality should you use in Responsys?

A) Using RPL, use the clickthrough() method to iterate throughthe associated link table and test that they do not retrieve 404 errors.
B) You should test all links manually.
C) In Program, you can use the Test tab because it will display any issues with links according to a campaign.
D) In the Testing section of a campaign Workbook, there is a Test links button that can automate this process.

4. You uploaded into the Responsys Content Library an HTML document and three subdocuments personalized with the member level of the subscriber. When you validate the campaign, you get this error: "Email Message preview failed because of template execution runtime error, detailed error: property MEMBER_LEVEL for datasource CONTACTS is not defined in the datasources." How should you correct this error?

A) The HTML coder didn't include the <#data> directiveand declare the CONTACTS data source in each document. Enter this into each document, and the error should now be resolved.
B) Open each HTML document in the package and declare the MEMBER_LEVEL field by using the RPL directive<#field> in every document. Then reupload the documents into the Content Library.
C) The MEMBER_LEVEL field is a Responsys reserved word and cannot be used for personalization.
D) You did not select the MEMBER_LEVEL column from the CONTACTS database. In the Datasources Section in the Campaign workbook, select the MEMBER_LEVEL field and make sure the aliasmatches what is in the HTML code. Responsys will now be able to insert values for that column at run time.

5. You are setting up an SFTP gateway to establish the connectionbetween the client's server and Responsys file server.
Which two requirements must be met to set this up properly? (Choose two.)

A) Oracle must utilize RSA SSH2 public keys for authentication on the File Transfer server for connection between the clientand the Responsys Platform.
B) Oracle must generate a public/private key pair for the client to establish the secure connection.
C) The client must use one key pair to access your SFTP site, because Oracle Responsys cannot support multiple public keys.
D) The client should send only a public key to Oracle to apply to the SFTP data gateway server.

Solutions: