Facebook Certified media buying professional Sample Questions:

1. What are three brand safety tools Facebook provides in order to block ads from your client from running alongside certain types of content?
Choose ALL answers that apply.

A) Change your core audience's interests to exclude certain content categories.
B) Block certain categories in your Ads Manager.
C) Create a document using Excel or Notepad with the Facebook Page URL's you would like to block and then upload into Facebook.
D) Opt-out of certain placements in order to remove showing ads in Instant Articles, In-Stream Videos or Audience Network.

2. You are running a mobile app event campaign on Facebook.
Your team is discussing how to properly set up the attribution window of the campaign.
You explain to your team what an attribution window is and how to use it.
You write on the board some key points on attribution window.
Select all bullet points that apply.
Choose ALL answers that apply.

A) Attribution window is set to 1-day view and 28-day click.
B) Views are called click-through attribution.
C) Attribution window is the number of actions when a user viewed an ad and then downloaded an app.
D) Attribution window is the number of days between the moment a person viewed or clicked an ad and then subsequently took action.

3. Your client gave you 50 USD to run an ad. You are required to run the campaign for 20 days on a daily budget.
They want you to run a post engagement to a custom audience of their customer database. More specifically, customers who have bought a product in the past 180 days.
What is the daily budget for the campaign and how would you set it up?
Choose only ONE best answer.

A) You set up a lifetime budget of 50 USD. The daily budget is irrelevant.
B) There is not enough budget to run the campaign for 20 days with $50. You would need to ask your client to decrease the timeline to 15 days.
C) Your daily budget is 2.5 USD, and you set up daily budget for 2.5 USD.
D) Your daily budget is 2.5 USD, and you set up lifetime budget for 50 USD.
E) There is not enough budget to run the campaign for 20 days with $50. You would need to ask your client to increase the budget to 100 USD.

4. What are three metrics that video can have a huge impact on brands?
Select all that apply.
Choose ALL answers that apply.

A) Purchase Consideration
B) Brand Awareness
C) Ad Recall
D) Cost Per Click

5. You are running dynamic ads for an e-commerce site and have installed the Facebook Pixel; however, you are getting a warning that the pixel is not pairing with your client's Product Catalog.
What can you do to fix this issue?
(Select three that apply)
Choose ALL answers that apply.

A) Install the Facebook pixel helper and make sure your pixel is detected
B) Go to your Business Manager and associated your pixel with the Product Catalog.
C) Go to the Product Catalog Preference API and troubleshoot your pixel
D) Create a new Facebook pixel and install the new pixel on your site
E) You need to run dynamic ads for the pixel to detect your Product Catalog

Solutions: