Updated: Aug 17, 2026
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| Certification Vendor: | Adobe |
| Exam Name: | Adobe Journey Optimizer Business Practitioner Professional |
| Exam Number: | AD0-E607 |
| Exam Duration: | 100 minutes |
| Passing Score: | 31/50 |
| Certificate Validity Period: | 2 years |
| Exam Price: | $125 USD |
| Exam Format: | Multiple Choice, Scenario-based Questions |
| Available Languages: | English |
| Real Exam Qty: | 50 |
| Related Certifications: | Adobe Certified Professional - Adobe Journey Optimizer Business Practitioner |
| Sample Questions: | Adobe AD0-E607 Sample Questions |
| Exam Way: | Online proctored exam |
| Pre Condition: | Recommended hands-on experience with Adobe Journey Optimizer and Adobe Experience Platform. Familiarity with customer journey orchestration, personalization, campaigns, and reporting is recommended. |
| Official Syllabus URL: | https://certification.adobe.com/courses/602 |
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Foundations of Adobe Experience Platform | 20% | - Platform Fundamentals
|
| Topic 2: Content Authoring | 20% | - Personalization
|
| Topic 3: Campaign and Journey Optimization | 48% | - Validate and Evaluate Journeys
|
| Topic 4: Offer Decisioning | 12% | - Decisioning Strategies
|
1. A deliverability specialist is tasked with implementing a new marketing pressure policy to improve customer experience. The policy states that customers should not receive more than three promotional emails in any 7-day period, regardless of which journeys they qualify for.
Where would this rule be configured to be enforced globally across all journeys?
A) In the channel-level rules for the email surface.
B) As a 'Profile Cap' condition activity at the start of every journey.
C) In the properties of each individual journey.
D) As a global frequency rule in the administration section.
2. A customer acquisition specialist is creating a "Free Trial" offer. To ensure budget is spent effectively, this offer must only be shown to profiles who have never been a customer before. The `customerStatus` attribute on the profile identifies existing customers.
Where should this "non-customer only" rule be configured?
A) In the offer's Placement settings.
B) In the offer's Eligibility Rules.
C) In the Collection's properties.
D) In the Decision's ranking criteria.
3. An events marketing manager has returned from a trade show with a CSV file of all booth attendees. They need to add these attendees to a new "Post-Event Nurture" audience, which will also include some existing US-based customers.
While working in the Audience Composition canvas, which activity should the manager use to add the profiles from the imported CSV file?
A) Exclude
B) Split
C) Enrich
D) Audience
4. An e-commerce manager for an airline is designing the post-booking communication journey. The journey is triggered by a "FlightBooked" business event. The manager needs to send a confirmation email immediately, and then a "Prepare for your trip" email exactly 72 hours before the flight's departure time, which is included in the "FlightBooked" event payload.
Which combination of activities should be used after the initial event trigger?
A) A 'Condition' activity to check the departure time, followed by two 'Email' activities.
B) Two 'Email' activities, with the second one having a scheduled send time.
C) An immediate 'Email' activity, followed by a 'Wait' activity set to 72 hours.
D) An immediate 'Email' activity, followed by a 'Wait' activity configured to wait until the specific date and time calculated from the event's departure time.
5. A creative services coordinator is explaining the benefit of using the integrated Adobe Experience Manager Assets Essentials to the marketing team.
What is the primary purpose of using Assets Essentials with Adobe Journey Optimizer?
A) To track the click-through rate of images used in emails.
B) To provide advanced image editing tools directly within the Journey Optimizer interface.
C) To provide a centralized repository for storing, managing, and distributing approved digital assets for use in messages.
D) To automatically compress the file size of all images for faster email loading.
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: B | Question # 3 Answer: D | Question # 4 Answer: D | Question # 5 Answer: C |
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