Updated: Jul 27, 2026
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| Certification Vendor: | Adobe |
| Exam Name: | Adobe Customer Journey Analytics Business Practitioner Professional |
| Exam Number: | AD0-E608 |
| Available Languages: | English |
| Related Certifications: | Adobe Customer Journey Analytics Professional |
| Real Exam Qty: | 50 |
| Certificate Validity Period: | 2 years |
| Exam Duration: | 100 minutes |
| Passing Score: | 36/50 |
| Exam Format: | Multiple choice, Multiple select |
| Exam Price: | $125 USD (worldwide), $95 USD (India) |
| Recommended Training: | CJA-BP200: Adobe Customer Journey Analytics Business Practitioner Professional Adobe Customer Journey Analytics Learning Path |
| Exam Registration: | Adobe Certification Portal |
| Sample Questions: | Adobe AD0-E608 Sample Questions |
| Exam Way: | Online proctored (requires camera and microphone access) |
| Pre Condition: | Recommended: 6–12 months hands-on experience with Adobe Customer Journey Analytics; foundational knowledge of Adobe Experience Platform |
| Official Syllabus URL: | https://experienceleague.adobe.com/docs/certification/program/technical-certifications/acja/acja-professional/acja-p-business.html |
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Reporting | 32% | - Select appropriate visualizations or tables for business needs - Determine correct data views based on sources, identities, date ranges - Apply and configure date ranges effectively |
| Topic 2: Components | 30% | - Build non-admin components to address business requirements - Create subsets of data using components and filters - Translate business questions into relevant components |
| Topic 3: Data Analysis | 26% | - Perform exploratory analysis and interpret results for insights - Select correct components for analysis scenarios - Evaluate audiences and share with Adobe Experience Platform tools |
| Topic 4: Distribution | 12% | - Schedule and share reports and dashboards with stakeholders - Organize projects logically for access and management - Curate available fields within reports and dashboards |
1. Which setting should be configured first when creating a custom report in Adobe CJA?
Response:
A) Campaign Priority Level
B) Calculated Metric Formula
C) Date Range Filter
D) Data Export Rules
2. Your manager needs quarterly performance reports for a specific marketing campaign. After generating the report, only campaign performance from the last month is displayed. Upon investigation, you find that the date range was set incorrectly. What action should you take?
Response:
A) Update the date range to cover the entire quarter.
B) Adjust the campaign priority settings.
C) Enable identity resolution for all campaign events.
D) Create a custom metric for campaign tracking.
3. Which setting ensures that only relevant events are analyzed in a custom report?
Response:
A) Profile Permissions
B) Event Filters
C) Identity Graph Linking
D) Data Sync Rules
4. You work for a large Telecom organization that has both a Retail section and a Support section of the website. After some deep analysis, you have found that the average number of pages per visit for your overall site is 12.4 pages. However, in the customer support area, you notice that the average number of pages per visit is 21.6 pages.
Additionally, "Voice of the Customer" research shows that customers often rate your organization's support as poor. You also know that when people purchase a cell phone plan, that part of the journey can take 6 pages just to select the phone and the call plan.
How should you address this?
Response:
A) You should implement a content velocity metric to understand what products and support answers drive the highest page counts to boost the products and answers that are the best.
B) Develop a campaign to drive traffic to the retail section based on high-support section visits.
C) Since more pages engaged can mean higher revenue, you should look for ways to raise the number of pages per visit for the retail portion of your site.
D) Initiate some analysis around how people move through the support section looking for evidence of finding answers and then comparing those visits with visits that end in a support call.
5. Which feature in CJA allows you to view information about a component, including its description, similar components, and other components it is frequently used with?
Response:
A) Cross Channel Analytics
B) Workspace Overview
C) Data Dictionary
D) Annotations
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A | Question # 3 Answer: B | Question # 4 Answer: D | Question # 5 Answer: C |
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