Prepare with Salesforce AP-215 exam torrent, pass for sure
Updated: Jul 28, 2026
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Salesforce AP-215 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Marketing Cloud Intelligence Accredited Professional |
| Exam Number: | AP-215 |
| Exam Format: | Multiple-choice, Multiple-select, Scenario-based |
| Certificate Validity Period: | 12 months |
| Related Certifications: | Salesforce Accredited Professional |
| Exam Price: | USD 150 |
| Exam Duration: | 90 minutes |
| Real Exam Qty: | 40-45 |
| Available Languages: | English |
| Passing Score: | 60% |
| Recommended Training: | Marketing Cloud Intelligence Curriculum |
| Exam Registration: | Kryterion Webassessor Salesforce Certification Portal |
| Sample Questions: | Salesforce AP-215 Sample Questions |
| Exam Way: | Online proctored or onsite at authorized test centers |
| Pre Condition: | No mandatory prerequisites; recommended experience with Marketing Cloud data and analytics |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-intelligence-accredited-professional |
Salesforce AP-215 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Data Harmonization | 3% | - Standardization methods - Pros and cons of harmonization approaches - Cross-source alignment |
| Topic 2: Data Permissions and Governance | 5% | - User access and roles - Data update controls - Parent-child data setups |
| Topic 3: Data Quality and Cleansing | 7% | - Error handling and correction - Validation rules - Duplicate management |
| Topic 4: Overarching Entities | 3% | - Structure and configuration - Use cases and application scenarios |
| Topic 5: Data Integration and Ingestion | 12% | - Refresh schedules and data flow - Data streams and connectors - API and file-based import |
| Topic 6: Data Mapping and Modeling | 5% | - Dimensions and measures - Source of truth configuration - Data structure and relationships |
| Topic 7: Dashboards and Visualization | 15% | - Chart types and usage - Dashboard design and layout - KPI and metric display |
| Topic 8: Performance and Troubleshooting | 5% | - Monitoring and optimization - Common issues and fixes |
| Topic 9: Calculated Fields and Functions | 5% | - Custom calculations - VLOOKUP and FUZZYVLOOKUP - Extract and transformation formulas |
| Topic 10: Reporting and Analytics | 12% | - Report creation and scheduling - Insight generation and interpretation - Attribution models |
| Topic 11: Automation and Workflow | 5% | - Workflow setup - Automated distribution |
| Topic 12: Datasets and Data Views | 10% | - View configuration and sharing - Dataset creation and management - Filtering and segmentation |
| Topic 13: General Functionalities | 13% | - Basic concepts and terminology - Core platform capabilities - Navigation and interface |
Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:
1. Which two statements are correct regarding the Parent-Child configuration?
A) Parent-Child links different tables based on shared key values
B) Parent-Child allows sharing both dimensions and measurements
C) A Parent-Child cannot be configured between an Ads data stream type and a Conversion Tag one.
D) Parent-Child configurations can cause performances issues
2. A client provides the following three files:
File A:
File B:
File C:
File A was uploaded using the Ads data stream type.
The client would like to create this view (data from Files B & C) in Datorama:
Which proposed solution would cause a false connection between the two files?
A) Custom classification
B) VLOOKUP in Data Stream B. Vlookup will return "Day" and "Installs"
C) Data Classification
D) VLOOKUP in Data Stream C. Vlookup will return "MB Name"
3. An implementation engineer has been asked by a client for assistance with the following problem:
The below dataset was ingested:
However, when performing QA and querying a pivot table with Campaign Category and Clicks, the value for Type' is 4.
What could be the reason for this discrepancy?
A) A mapping formula was populated, indicating not to bring Type! values.
B) The aggregation function is set as AVG
C) The measurement 'Clicks' is set as a percentage.
D) The aggregation function is set as LIFETIME
4. What is the relationship between "Media Buy Key" and "Campaign Key"?
A) Many-to-many
B) One-to-one
C) Many-to-one (one Campaign Key has many Media Buy Keys)
D) One-to-many (one Media Buy Key has many Campaign Keys)
5. After uploading a standard file into Marketing Cloud intelligence via total Connect, you noticed that the number of rows uploaded (to the specific data stream) is NOT equal to the number of rows present in the source file. What are two resource that may cause this gap?
A) Main entity is not mapped
B) All mapped Measurements for a given row have values equal to zero
C) The file does not contain any measurements (dimension only)
D) The source file does not contain the media Buy entity
Solutions:
| Question # 1 Answer: A,D | Question # 2 Answer: B | Question # 3 Answer: B | Question # 4 Answer: C | Question # 5 Answer: A,B |
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