CIMA E3 - Strategic Management Question Tutorial Sample Questions:

1. Which THREE of the following issues relate to the Corporate Strategy of an organization? (Choose three.)

A) Entering new industries.
B) Achieving advantage over competitors.
C) Acquisitions, disposals and diversification.
D) Avoiding competitive disadvantages.
E) Meeting the needs of key customers.
F) Leaving existing industries.

2. HHH is an international distribution company which operates a number of large distribution warehouses. HHH employs over 10,000 staff who operate the warehouses 24 hours per day and process over 500,000 packages and parcels each day. HHH operates in a highly competitive market and the senior management team recognize the importance of focusing upon its Critical Success Factors (CSF's). However, some senior managers are confused as to the difference between CSF's and Key Performance Indicators (KPI's).
Which of the following are Critical Success Factors for HHH? (Choose all that apply.)

A) Customer satisfaction.
B) Time taken to load and unload deliveries.
C) Market share percentage.
D) Percentage of stock damaged.
E) Continual maintenance of warehouse facilities.
F) Efficient staff planning systems.

3. CCC is a software design company. The Board of CCC has always openly encouraged partnerships with a wide range of designers and other organizations in its industry in order to continually develop and enhance the services it offers and to utilize the expertise and knowledge of a range of individuals and organizations. CCC's staff have also been highly creative and innovative in the design services they provide. CCC regularly analyses and keeps up to date with changes in the environment in which it operates. CCC operates a sophisticated website to promote its services and keep in touch with its service users.
Which TWO of the following attributes of a change adept organization, as defined by Kanter, has CCC demonstrated? (Choose two.)

A) Continual service development
B) Imagination to innovate
C) Openness to collaborate
D) Environmental awareness
E) Sophisticated systems

4. BCA is a long established international airline. Which of the following represent Threats to BCA's business?
(Choose all that apply.)

A) A shortage of trained pilots in BCA.
B) Greater popularity of long-haul holidays.
C) A sudden increase in international terrorism.
D) A higher level of private car ownership.
E) A substantial rise in the price of oil.

5. Country W hosts a large music competition every 5 years, which is attended by many international musicians.
The success of the competition is dependent upon effective Customer Relationship Marketing being established with many different market groups around the world. These include music colleges who send their students, broadcasting companies who broadcast the event on radio and television, audience members, online ticket sellers and music journalists who write about the competition in specialist journals.
Using Payne's 'Six Markets Model', which of the following is the correct classification for the music journalists writing about the competition?

A) Influence market
B) Referral market
C) Supplier market
D) Customer market

Solutions: