Prepare with Salesforce JB-101 exam torrent, pass for sure
Updated: Aug 21, 2026
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Salesforce JB-101 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Journey Builder 101 |
| Exam Number: | JB-101 |
| Exam Format: | Instructor-led training, Hands-on labs, Journey Builder configuration and implementation |
| Related Certifications: | Marketing Cloud Consultant Marketing Cloud Email Specialist Marketing Cloud Connect Essentials (MCC201) Marketing Cloud Implementation Workshop (MCI101) |
| Available Languages: | English |
| Exam Duration: | 180 minutes |
| Exam Way: | Instructor-led training delivered through Salesforce Trailhead Academy; available in classroom or virtual instructor-led format depending on region. |
| Pre Condition: | Basic understanding of Salesforce Marketing Cloud is recommended. Commonly taken as preparation for Marketing Cloud Consultant-related certifications. |
| Official Syllabus URL: | https://trailheadacademy.salesforce.com/ |
Salesforce JB-101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Journey Activities | - Messaging Activities
|
| Topic 2: Journey Design and Optimization | - Journey Configuration
|
| Topic 3: Journey Builder Fundamentals | - Journey Builder Interface
|
| Topic 4: Best Practices | - Implementation Guidance
|
| Topic 5: Monitoring and Analytics | - Performance Measurement
|
| Topic 6: Entry Sources and Audience Management | - Contact Entry Methods
|
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