Prepare with Salesforce MC-202 exam torrent, pass for sure
Updated: Jul 24, 2026
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Salesforce MC-202 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Certified Marketing Cloud Email Specialist Exam |
| Exam Number: | MC-202 |
| Exam Duration: | 90 minutes |
| Exam Price: | $200 USD |
| Exam Format: | Multiple Choice, Multiple Select |
| Available Languages: | English, Japanese, French, German, Spanish |
| Real Exam Qty: | 60 |
| Related Certifications: | Salesforce Certified Marketing Cloud Administrator Salesforce Certified Marketing Cloud Consultant |
| Certificate Validity Period: | 1 year (maintenance required annually) |
| Passing Score: | 65% |
| Recommended Training: | Trailhead Marketing Cloud Email Specialist Trailmix Salesforce Marketing Cloud Email Specialist Study Guide |
| Exam Registration: | Salesforce Certification Registration Kryterion Webassessor |
| Sample Questions: | Salesforce MC-202 Sample Questions |
| Exam Way: | Online proctored or onsite via Kryterion testing centers |
| Pre Condition: | No formal prerequisites required, but familiarity with Salesforce Marketing Cloud and email marketing concepts is recommended. |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudemailspecialist |
Salesforce MC-202 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Email Marketing Best Practices | - List hygiene and engagement strategies - Compliance (CAN-SPAM, GDPR concepts) - Email deliverability fundamentals |
| Topic 2: Content Creation and Delivery | - Dynamic content and personalization - Templates and AMPscript basics - Email Studio and content builder usage |
| Topic 3: Subscriber and Data Management | - Subscription management and preferences - Subscriber lifecycle and data extensions - Data import, segmentation, and contact management |
| Topic 4: Reporting and Analytics | - Tracking and reporting tools - Email performance metrics |
| Topic 5: Marketing Automation and Journeys | - Journey Builder fundamentals - Automation Studio concepts |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
1. A retailer has revamped their loyalty program. They want to send a loyalty series to new and existing members to share the perks of the new program.
Which action should the retailertake to ensure deliverability is not impacted?
A) Purge inactive subscribers to avoid high bounce rates.
B) Create a new, friendly From Name for the updated program.
C) Send to subscribers, asking for them to confirm opt-in.
2. Northern Trail Outfitters (NTO) has multiple lines of businesses sharing one business unit. NTO wants to ensure its customers can identify their specific line of business when receiving an email.
Which setting should be configured in a send to identify the line of business sending the message?
A) Sender Authentication Package
B) Brand Builder
C) Sender Profile
3. Northern Trail Outfitters (NTO) flags test emails by adding a Testing And Content Observations (TACO) prefix to its test send subject lines. NTO wants to ensure no productionemails are sent with the TACO prefix.
A) In the Subject/Preheader Validation section of Email Studio, add the word TACO.
B) In Send Classifications, delete TACO from the available classification options.
C) In Send Management, add the word TACO to the Auto-Suppression Rules.
4. Northern Trail Outfitters (NTO) wants to add automation to its email marketing. Which automation should NTO create as a good first step?
A) An automation that contains several recurring emails and decisioning points
B) An automation that Imports subscriber data regularly and updates key data extensions
C) An automation that deletes old data extensions, emails, and reports
5. Amarketer is asked to create a sendable data extension from various tables including orders, subscribers, and product line items. The resulting data extension will be used as an entry source fora journey.
Which tool should help create this table?
A) Data Designer
B) Audience Studio
C) Automation Studio
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: B | Question # 5 Answer: A |
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