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| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Certified Marketing Cloud Account Engagement Consultant |
| Exam Number: | MCAE-Con-201 |
| Certificate Validity Period: | Maintenance required quarterly via Salesforce Trailhead; no fixed expiration if maintained |
| Passing Score: | 65% |
| Related Certifications: | Salesforce Certified Administrator Salesforce Certified Marketing Cloud Account Engagement Specialist |
| Available Languages: | English, Japanese |
| Exam Duration: | 105 minutes |
| Exam Price: | 200 USD |
| Exam Format: | Multiple Choice, Multiple Select |
| Real Exam Qty: | 60 |
| Recommended Training: | Marketing Cloud Account Engagement Modules Salesforce Trailhead Learning Path |
| Exam Registration: | Salesforce Certification Registration Kryterion Webassessor |
| Sample Questions: | Salesforce MCAE-Con-201 Sample Questions |
| Exam Way: | Online proctored or onsite test center (Kryterion/Webassessor) |
| Pre Condition: | Recommended 6+ months experience with Salesforce CRM and Marketing Cloud Account Engagement (Pardot) |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudaccountengagementconsultant |
| Section | Objectives |
|---|---|
| Marketing Automation | - Engagement Programs
|
| Prospect Management | - Data Model and Segmentation
|
| Reporting and Analytics | - Performance Measurement
|
| Email Marketing | - Email Creation and Delivery
|
| Account Engagement Administration | - Configuration and Setup
|
| Maintenance and Best Practices | - System Optimization
|
1. LenoxSoft using Marketing Cloud Account Engagement Pro is rolling out a new lead generation campaign where prospects register for a trade show on a Marketing Cloud Account Engagement-hosted landing page.
The consultant suggests creating two
versions of the landing page and using a multivariate test, but LenoxSoft is unfamiliar with the feature. What is the primary benefits of using a multivariate test in this campaign?
A) Marketing Cloud Account Engagement will give you content ideas for each landing page.
B) Marketing Cloud Account Engagement will automatically send underperforming landing page to recycle bin
C) Marketing Cloud Account Engagement will automatically populate personalized information of each unique prospect.
D) Marketing Cloud Account Engagement will determine which version of the landing page generated most conversions
2. LenoxSoft uses a 3rd party webinar platform. They want to create an automated process using an engagement program that sends a different email based on whether or not a prospect has registered for a webinar.
What should a consultant configure in Marketing Cloud Account Engagement and Salesforce in order to meet this use case?
A) Create an engagement program for the webinar and use a Prospect Webinar trigger in the program to listen for the webinar registration.
B) A Build a custom connector for the webinar platform and use a custom trigger in Engagement Studio to listen for the webinar registration,
C) Create a marketing app extension for the webinar platform, add an activity type for webinar registrations, and use an External Activity trigger in Engagement Studio to listen for the webinar registration.
D) Export the registration list from the webinar platform, import it into Marketing Cloud Account Engagement and use it as a recipient list for the engagement program.
3. How many variations of Dynamic Content it is possible to create
A) 10
B) A-Z (25)
C) A-C (3)
D) A/B (2)
4. "LenoxSoft is migrating prospect records from an external system into Marketing Cloud Account Engagement.
In this external system, each prospect has 50 custom fields.
They are trying to decide which fields to recreate in Marketing Cloud Account Engagement before importing in the records.
What are two ways they should decide which fields to recreate in Marketing Cloud Account Engagement?
Choose 2 answers
A) Ask their accounting team to review and select the five most helpful fields.
B) Review existing forms and landing pages to understand what data needs to be collected.
C) Filter existing prospect records to see which custom fields have the most data.
D) Pull a report of the data they intend to use for segmentation purposes.
5. What is the purpose of creating a Tracker subdomain? [Choose one answer]
A) All of the above
B) To host all Marketing Cloud Account Engagement landing pages and forms on your website
C) To give a seamless transition between pages and form that you host and your Marketing Cloud Account Engagement hosted assets.
D) To allow emails to be sent from your domain
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: B | Question # 3 Answer: B | Question # 4 Answer: B,D | Question # 5 Answer: C |
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