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Adobe Marketo Engage Architect Master Sample Questions:

1. Unicorn reaches its Salesforce API limit daily, which causes a backlog of issues in each system. The workflow of the employees who have to use them is also heavily affected by this issue. It takes hours to days for the correct data to come into Adobe Marketo Engage and Salesforce, but it's important for new leads to be synced after creation as soon as possible. The IT team has reviewed which applications are using the API and suspect Marketo Engage is the culprit.
Before raising their API limit, which two tasks should an architect perform to resolve this issue? (Choose two.)

A) Change any third-party form integrations into Marketo Engage or Salesforce forms to cut down on additional API usage.
B) Remove any additional 'Sync to SFDC' Workflow steps in Smart Campaigns other than the dedicated ones managing the sync.
C) Change any additional Smart Campaigns with the 'Sync to SFDC' workflow steps into batch campaigns that run daily to reduce load.
D) Change any additional Smart Campaigns with the 'Sync to SFDC' workflow steps to Request Campaign that runs daily to reduce load.
E) Change from using 'Add to Salesforce Campaign' smart campaign workflow step, and instead, use the native 'Marketo Program/Campaign' sync setup.

2. Refer to the case study. Unicorn Fintech's Marketing team wants to revamp its email marketing strategy to increase email engagement rates. They want to prioritize increasing their click-through rates and optimizing their subscription center experience to reduce unsubscribe rates. The subscription center is currently built using scripts and is connected to a data warehouse where the data is transferred and stored for legal purposes.
Who should the Adobe Marketo Engage Architect consult with to discuss these priorities?

A) CMO, CIO, Corporate Attorney
B) CIO, Web Developer, Corporate Attorney
C) CMO, CRM Administrator, Corporate Attorney
D) CMO, CIO, CRM Administrator

3. What is a primary benefit of implementing naming conventions in Marketo?

A) Simplifies campaign management and reporting
B) Increases engagement rates
C) Improves campaign aesthetics
D) Ensures faster email delivery

4. What should be the first step when integrating a new CRM with Marketo?

A) Map fields between the systems
B) Enable Smart Campaigns for lead routing
C) Synchronize the lead database
D) Train users on the integration process

5. What best practices improve campaign reporting in Marketo? (Choose two)

A) Tag all campaigns with program tags
B) Create Static Lists for segmentation
C) Include engagement data in reports
D) Regularly audit Smart Lists

Solutions: