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CIMA CIMAPRO15-E03-X1-ENG Exam Syllabus Topics:

CIMA E3 - Strategic Management Question Tutorial Sample Questions:

1. A direct external change trigger is:

A) A general increase in the use of the Internet by society.
B) A powerful competitor forcing an organization to cut its prices.
C) An economic recession in an organization's home country.
D) The introduction of new environmental protection policies by the government.

2. RRR is an insurance company which maintains an extensive database of its customer transactions over the last 10 years. RRR is developing a new product and has carried out a SWOT analysis.
Within which of the following aspects of the SWOT analysis would RRR include its customer database?

A) Weakness
B) Opportunity
C) Threat
D) Strength

3. DRAG DROP
PQ is an international airline.
In accordance with Porter's Value Chain, select "Primary" or "Support" for each of the activities listed below:
Select and Place:

Correct

4. A is a private healthcare organization aiming to provide affordable and accessible high quality patient services.
A is introducing Big Data, which has not yet been adopted by the competition. A's database will store a huge amount of information about its patients. Clear access to wide sources of accurate information will enable patients to make more informed choices. Patients will be able to compare not only the prices of drugs, treatments and physicians but also their relative effectiveness.
Which of the following concerns should A have about its use of Big Data?

A) Veracity of information
B) Privacy issues
C) Lack of competitive advantage
D) Variety of information

5. According to Porter's Five Forces model, which of the following would be evidence of high buyer power?

A) Products are not standardized and buyers cannot easily switch to another product.
B) There is a concentration of buyers.
C) There is a low probability of backward integration.
D) Buyers are fragmented and act independently of each other.

Solutions: