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Google Display Exam Practice Test Sample Questions:

1. Google wants to make certain that Google Content Network consultants understand where people are spending their time online. Google has identified four categories where people spend their time online. Which of the following statements ranks Internet usage for web users from smallest to largest percentage of time online according to Google?

A) Content sites, communication sites, commerce sites, search sites
B) Commerce sites, content sites, communication sites, search sites
C) Search sites, commerce sites, content sites, communication sites
D) Communication sites, content sites, commerce sites, search sites

2. Carl has created a new company that provides language translation services for English-speaking people in France. Carl would like to create a Google AdWords that would address people that need his service. Which one of the following targeting options would be the best for Carl?

A) Carl should target either France or display his ad in English - he cannot do both.
B) Carl should target France, write the ad in French, and allow Google to translate the ad.
C) Carl should target the country of France and display his ad in English.
D) Carl should target the country of France and target the language of English.

3. Holly is reviewing her YouTube performance for her ads. She notices that in her report for her ads they all show as "1" in the average position metric. Holly finds it odd that her ads are in the first position, but that her conversions have been so low. Why do all of Holly's ads have the position metric of 1 for the YouTube average position?

A) The metric of "1" actually means she was the only person with that keyword.
B) The metric of "1" actually means that she has not been on YouTube long enough to generate an accurate recording of her average position.
C) Her keywords may be spelled uniquely and this is causing her ad to play less frequently, but to be in the top position when people search for the misspelling.
D) Her ad is not a promoted video so it will always say "1" in this metric.

4. Who is most concerned with ensuring their message reaches their target audience, while
maintaining control of where their brand appears?

A) Campaign advertiser
B) Brand advertiser
C) Display advertiser
D) Direct response advertiser

5. Deanna is new to Google AdWords and she's hired you to help her create an ad for her bakery.
She wants to make certain that only people in her city can actually see her ad - rather than
advertising for users in a different location. You tell Deanna that there are three location options for Google AdWords. Which one of the following is NOT one of the three location options Deanna can use?

A) Country targeting
B) Region and city targeting
C) Customized targeting
D) Predictive targeting

Solutions: