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CIMA Managing Finance in a Digital World Sample Questions:

1. Which THREE of the following are characteristics of undifferentiated marketing?

A) Having little concern for segmentation
B) Producing several products each aimed at different segments
C) Specialising in one or two identified markets
D) Selecting the most lucrative markets
E) Delivering a single product to the entire market
F) Aiming to attract as many customers as possible to buy the product

2. R is a 14 year old girl and has been promised a new computer for her birthday. Her school friends have popular hand-held models which are very intuitive to use with an eye-pleasing interface and design. Her parents want her to have a cumbersome personal computer which has to be situated at home as it will be more secure and easy to upgrade in the future without replacing the whole unit. R would prefer the computer her friends have. Which influence is R demonstrating?

A) Psychological influence
B) Socio/cultural influence
C) Personal influence
D) Technical influence

3. A business is seeking to introduce TQM. It gets some advice from a business consultant on how to ensure it is successful in its implementation. Which of the following are likely to be included in the advice they receive?
Select ALL that apply.

A) Encourage the sharing of ideas.
B) Gain full commitment from your entire management team.
C) Introduce a TQM department in the organisational structure.
D) Ensure a clear budget is identified for TQM.
E) Give a fixed time scale for the TQM project.
F) Ensure TQM gets strategic focus.
G) Get your suppliers involved in TQM.
H) Motivate and train your staff to take up the ethos of quality.
I) Communicate frequently to your business.

4. Mitch owns a small furniture business, which he is keen to grow.
Which of the following would MOST benefit the growth of Mitch's business:

A) Outsourcing all complementary and residual competencies.
B) Forming an alliance with a local supplier.
C) Becoming a network organisation.
D) Becoming a shamrock organisation.
E) Reducing the price of all products by a third.

5. XY is a small software development company. Which of the following are most likely to assist the organisation in facilitating innovation?
Select ALL that apply.

A) The organisational targets
B) Leadership of the organisation
C) Organisational structure
D) The planning processes
E) The budgeting processes
F) Organisational culture

Solutions: