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Salesforce AP-214 Exam Syllabus Topics:

Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

1. What are three out of-the-box product capabilities of Interaction Studio?

A) A single customer profile that unifies data of each individual
B) E-commerce point of sale features
C) Behavioral tracking of each visitor or customer with business context
D) Managing Direct mail campaigns
E) Machine learning and Al functionality

2. What is true about Einstein Engagement Scoring (EES)?

A) EES requires Collect Code Tracking forweb conversion predictions
B) EES analyzes all send data from Marketing Cloud
C) EES takes into account custom unsubscribe handling
D) EES can import historical purchase data to drive conversion predications

3. Which three factors are analyzed for each subject line by Einstein Copy Insights?

A) Frequently used phrases
B) Spelling Errors
C) Phrases that spark engagement
D) Improper punctuation
E) Emotional tone

4. Which three statements are true for MC Behavioral Triggers?

A) Behavioral Triggers are not editable
B) Behavioral Triggers are mandatory for Commerce Cloud integrations.
C) Behavioral Triggers can be triggered from interactions with both Content and Products
D) Behavioral Triggers require a catalog of assets
E) Collect tracking code is necessary to use Behavioral Triggers

5. How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-weekly

A) daily
B) Biweekly
C) hourly
D) monthly

Solutions: