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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which report should you generate to find new audience categories that perform and behave similarly to those in the media campaigns that you have run?

A) Funnel Analysis Report
B) Buyer Exchange Report
C) Audience Discovery Report
D) Media Discovery Report
E) Campaign Activity Report
F) Audience Usage Report

2. What must be created in order to feed user activity into classification categories?

A) a Master Rule Sheet
B) Classification Rules
C) Taxonomy Templates
D) a Data Map

3. Your client is facing issues implementing the JSON return tag for data delivery. What requirement should you check while troubleshooting?

A) That the appropriate macros were added to the pixel URL.
B) That the iFrame tag type was selected in the container tool.
C) That the image pixel is placed as the delivery method in the Create Campaign dialog box.
D) That the production side web server is capable of retrieving HTTP requests.

4. You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?

A) Global DMP nerve center
B) Full agency control
C) Global template with local nuances
D) A single seat shared by all regions
E) Horizontal regional empowerment

5. Describe the features of an Audience Injection App that uses SDT.

A) BlueKai programmatically creates audience objects in the channel partner's platform via the API and the API returns the object used in the channel partner's platform for storing and targeting users.
B) The client shares the audience with you. This will generate an email notification that includes the audience composition.
C) The client shares the audience with you, which enables you to get the audience name and composition from your BlueKai seat.
D) The client will whitelist the categories included in the data delivery, which enables you to get the names and IDs of the client's categories.

Solutions: