Last Updated: Jul 27, 2026
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| Section | Weight | Objectives |
|---|---|---|
| Contact Policy and Volume Constraints | 13% | - Tracking periods for policies - Outbound volume limiting - Prevent action overexposure |
| Channels | 10% | - Real-time containers - Third-party integration - Email offer delivery |
| Actions and Treatments | 15% | - Outbound action configuration - Web offer presentation - Define and manage customer actions |
| Engagement Policies | 13% | - Define engagement policies - Create engagement strategies |
| AI and Arbitration | 8% | - AI-based prioritization - Action arbitration logic - Business rule prioritization |
| Decision Strategies | 25% | - Design and build decision strategies - Implement eligibility rules - Use predictive models - Simulate and test strategies |
| Next-Best-Action Concepts | 8% | - Always-on outbound fundamentals - Define starting population - Contact center value optimization - One-to-one customer engagement |
1. Aggregation components provide the ability to________________.
A) set a text value to a strategy property
B) make calculations based upon a list of actions
C) filter actions based on priority and relevance
D) choose between actions
2. U+ Bank, a retail bank, follows all engagement policy best practices to present credit card offers on their website. The bank has introduced a new credit card offer, the Rewards card. Anna, an existing customer, currently holds a higher value card. Premier Rewards, and does not see the new Rewards card offer.
What condition possibly prevents Anna from seeing the new Rewards card offer?
A) Suitability
B) Suppression rules
C) Applicability
D) Eligibility
3. In Pega Customer Decision Hub, the characteristics of an action are defined by using
A) logos
B) plain text
C) properties
D) banners
4. U+ Bank, a retail bank, wants to show home loan offers to customers who log in to their website. U+ Bank decides to use the Pega Customer Decision Hub.
What information does the U+ Bank website receive in response to the real-time container request by Customer Decision Hub?
A) Only the action name and description
B) Only the image location
C) Only relevant action details and its treatment details
D) Only the image location and its placement type
5. U+ Bank recently introduced a new credit card offer, Platinum Plus, for its premium customers. As the bank has some financial targets to meet, the business has decided to boost the Platinum plus card.
As a decisioning consultant, how can you ensure that the Platinum Plus offer is prioritized over other offers?
A) Increase the action value of the Platinum Plus card.
B) Increase the starting propensity of the Platinum Plus card.
C) Increase the business weight of the Platinum Plus card.
D) Increase the context weight of the Platinum Plus card.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: A | Question # 3 Answer: C | Question # 4 Answer: C | Question # 5 Answer: D |
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