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PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. You need to estimate the sales potential of a new product to determine its overall financial feasibility. Your sales manager estimates there is a 40% chance of achieving sales of 500.000 units and a 60% chance of selling 1.000.000 units. What sales potential would you use in your feasibility analysis?

A) 600.000 units
B) 700.000 units
C) 900.000 units
D) 800.000 units

2. "Top-down" and "bottom-up" are ways to think about:

A) Leadership
B) Connecting customers with the orgasation
C) Linking strategy and the product portfolio
D) Forecasting

3. A software company is developing an update to a specific app for online shopping. The company has extensive experience with its target through previous product launches. Even if there are minor faults with the app, these can be quickly remedied after launch without significant negative customer response. Speed to market is critical. The company is seeking customer reaction to the improved features and functionality of the new app. What market reasarch approach would yuo recommend?

A) Factor analysis
B) Test marketing
C) In-house alpha testing followed by beta testing
D) Focus group

4. A platform strategy is defined as _____?

A) A set of system and interfaces thaht form a common structure from which a stream of derivative products can be effectively developed and manufactured
B) A common marketing plan for a series of products
C) A strategy thaht connects marketing, technology and manufacturing
D) A common manufacturing system for a range of products

5. __________ is the strategy defined by Miles and Snow for those companies that rapidly follow Prospector companies.

A) Reactor
B) Responder
C) Analyzer
D) Defender

Solutions: