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NEW QUESTION # 32
. Leadership at Cloud Kicks just approved a vision for a new digital commerce and service strategy. They ask the Strategy Designer to create a roadmap to help them understand the rollout process and implications.
What should be one of the initial steps to take when creating a program roadmap?
- A. Develop a RACI diagram among internal stakeholders only.
- B. Start with a phased approach, then address foundational items early.
- C. Create a release plan matching calendar-based milestones
Answer: B
Explanation:
One of the initial steps to take when creating a program roadmap is to start with a phased approach, then address foundational items early, as this helps prioritize and sequence the work into manageable chunks and ensure that the essential requirements are met first. Developing a RACI diagram or creating a release plan may not be the initial steps, as they require more clarity and details on the scope and timeline of the program.
NEW QUESTION # 33
As part of Cloud Kicks' new self-service strategy, researchers want to collect personally identifiable information to share in an aggregate format.
Which considerations should a strategy designer share*?
- A. Globally-accepted privacy act
- B. Applicable privacy acts
- C. Cookie consent requirements
Answer: B
Explanation:
The strategy designer should share applicable privacy acts as a consideration when collecting personally identifiable information to share in an aggregate format. Privacy acts are laws or regulations that protect the privacy and security of personal data collected by organizations. They vary by country or region, and may have different requirements or restrictions for data collection, processing, storage, and sharing. https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/consider-applicable-privacy-acts
NEW QUESTION # 34
A Cloud Kicks (CK) strategy designer is leading a project to create a new customer experience with digital and environmental touchpoints. The stakeholders want to understand how the designer is proposing CK will deliver the experience. which tool should they use to explore the collaboration, structure, and processes that will be required?
- A. Service blueprint
- B. Journey map
- C. Empathy map
Answer: A
Explanation:
The best tool to explore the collaboration, structure, and processes that will be required to deliver a new customer experience with digital and environmental touchpoints is a service blueprint, as this helps illustrate how different actors, touchpoints, channels, activities, and resources interact and support each other in delivering the service. A journey map or an empathy map may not be able to capture the backstage aspects of service delivery.
NEW QUESTION # 35
Cloud Kicks (CK) is committed to making its new Commerce Cloud accessible to everyone.
Which consideration should CK make when delivering this solution?
- A. Accessibility needs to be integrated throughout the entire project lifecycle.
- B. Integrated accessibility evaluation methodologies are not helpful in this context.
- C. Adequate accessibility measures make usability testing redundant.
Answer: A
Explanation:
The consideration that CK should make when delivering this solution is that accessibility needs to be integrated throughout the entire project lifecycle. Accessibility refers to the design and development of products or services that are usable by everyone, regardless of their abilities or disabilities. Accessibility needs to be considered and incorporated from the beginning to the end of the project, not as an afterthought or a separate process. This helps ensure that the solution meets the standards and guidelines for accessibility, and provides a positive and inclusive experience for all users. https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/integrate-accessibility-throughout-the-entire-project-lifecycle
NEW QUESTION # 36
In an effort to increase revenue, the Cloud Kicks design team proposes creating a new ecommerce tool where customers can easily search for products and access a bot that makes personalized recommendations. The team knows the cost to implement this new experience is significant.
Which tool should the team use to justify the strategy7
- A. Criteria scorecard
- B. Prioritization matrix
- C. Business model canvas
Answer: C
Explanation:
The Business Model Canvas is a strategic management tool that helps in visualizing and assessing various aspects of a business model. For justifying the strategy behind a significant investment like a new e-commerce tool, the canvas provides a structured way to evaluate the value proposition, customer segments, revenue streams, and cost structure, among other elements. This holistic view supports decision-making by clearly illustrating how the new tool aligns with the company's strategic goals and financial considerations.
NEW QUESTION # 37
Cloud Kicks wants to launch a campaign that rewards customer behavior by giving away free merchandise, which key business criteria should be ensured?
- A. Desirability
- B. Viability
- C. Feasibility
Answer: B
Explanation:
The key business criteria that should be ensured for launching a campaign that rewards customer behavior by giving away free merchandise is viability. Viability is the degree to which a product or service is profitable and sustainable for the business. By giving away free merchandise, Cloud Kicks should ensure that the campaign is viable in terms of costs, revenues, risks, and benefits. Desirability or feasibility may not be the key criteria for this campaign, as they relate to the customer or technical aspects of the product or service.
NEW QUESTION # 38
Cloud Kicks (CK) is creating a loyalty program to deepen the engagement of its customers. CK has arrived at a concept that meets its brief, but the developer remains skeptical.
Which approach should the strategy designer take to get the developer's support?
- A. Persuade the developer's boss and product manager to lend their support to the project, and the developer will likely come around.
- B. Invite the developer to do their own research and come up with alternate potential solutions that meet the brief.
- C. Create a persuasive story about the concept focusing on what the developer cares about and using their language.
Answer: C
Explanation:
To gain the developer's support, crafting a compelling narrative that resonates with their values and concerns is effective. This approach involves presenting the concept in a way that aligns with the developer's interests and technical perspective, facilitating understanding and buy-in.
NEW QUESTION # 39
An insurance company has a calc banding process that involves multiple team members, different departments, and many disparate systems Which Salesforce automation tool should a strategy designer recommend to improve business process efficiency?
- A. Services Cloud
- B. Financial
- C. MuleSoft
Answer: C
Explanation:
The best Salesforce automation tool to recommend to improve business process efficiency for an insurance company that has a complex underwriting process is MuleSoft, as this helps integrate and orchestrate data and applications across different systems and platforms. Financial Services Cloud or Service Cloud may not be able to automate the underwriting process effectively.
NEW QUESTION # 40
A fitness company is starting a service that combines data from connected weights with virtual coaching. The company is about to start a new innovation sprint with the following challenge statement: "How might we empower people who are new to fitness to increase their strength?" Which metrics should be used to measure the success of the initiative7
- A. Increase in user referrals and net promoter score (NPS) rating
- B. Increase in new user activity and connected weight utilization
- C. New user activations and connected weight sales
Answer: B
Explanation:
The metrics that should be used to measure the success of the initiative are increase in new user activity and connected weight utilization. These metrics are aligned with the challenge statement of empowering people who are new to fitness to increase their strength, as they indicate engagement and retention of the target audience. https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/measure-the-success-of-the-initiative
NEW QUESTION # 41
A strategy designer is working with a group of developers who have yet to buy into the team design process.
What should the strategy designer to do to engage them more?
- A. Conduct interviews with developers to gather insights on process approaches.
- B. Invite the developers to lead the conversation for synthesis and persona development.
- C. Facilitate a workshop on ideating and sketching with the core team members.
Answer: C
Explanation:
The strategy designer should facilitate a workshop on ideating and sketching with the core team members to engage them more. A workshop is a collaborative session where participants work together to generate ideas, solve problems, or make decisions. Ideating and sketching are techniques to stimulate creativity and visualize concepts. By involving the developers in these activities, the strategy designer can help them understand the value of design thinking, foster their ownership of the process, and leverage their skills and perspectives. Conducting interviews may provide some insights on process approaches, but it does not engage them in design work. Inviting them to lead the conversation for synthesis and persona development may put too much pressure on them if they are not familiar with these methods.
NEW QUESTION # 42
A strategy designer is facilitating a prioritization workshop, and there are strong differing opinions about the right solutions to the challenge.
What should the designer do?
- A. Pause the conversation and work through the conflict in a private setting.
- B. Take a vote among people in the room and pursue the winning opinion.
- C. Work through the conflict in the workshop to reach a shared perspective.
Answer: C
Explanation:
The strategy designer should work through the conflict in the workshop to reach a shared perspective, rather than avoiding or suppressing it. This helps surface different opinions and perspectives, foster constructive dialogue, and align on common goals and criteria. https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/navigate-conflict-in-a-workshop
NEW QUESTION # 43
A startup company that develops machine learning tools that track the performance of carbon dioxide and wants enforce perception validity of its dat a. The company starts by developing a need statement and a challenge statement.
What is the communality between the two statements?
- A. Both are solution free statements
- B. Both are tactics intended to solve problem
- C. Both explain the scope of possible solution.
Answer: A
Explanation:
The commonality between a need statement and a challenge statement is that both are solution free statements, that is, they do not prescribe or imply any specific solution, but rather define the problem or opportunity space. Both are not tactics intended to solve the problem or explain the scope of possible solutions, as they are more focused on framing the problem.
NEW QUESTION # 44
Cloud Kicks (CK) has just added sustainability as a corporate value. CK has assigned a strategy designer to partner with the manufacturing team to look for opportunities to improve on its sustainability goals.
What should the designer do to build and rationalize a case with this new team?
- A. Present research on climate change to the manufacturing team
- B. Analyze internal systems through the lens of environmental risk.
- C. Meet with the manufacturing team and give them feasible solutions.
Answer: B
Explanation:
The best way to build and rationalize a case with a new team on sustainability goals is to analyze internal systems through the lens of environmental risk, as this helps identify opportunities and challenges for improvement and aligns with the corporate value of sustainability. Meeting with the team and giving them feasible solutions or presenting research on climate change may not be persuasive or relevant enough for the team.
NEW QUESTION # 45
Cloud Kicks' strategy designer is writing a challenge statement to inspire team ideation.
What should they avoid in the challenge statement?
- A. Focusing on the root cause of current issues
- B. implying solutions to the challenge
- C. Basing the statement on a problem identified in research
Answer: B
Explanation:
A challenge statement should define the problem space without suggesting specific solutions, to encourage creative and open-ended ideation. Suggesting solutions within the statement can limit thinking and prevent the exploration of diverse and innovative ideas.
NEW QUESTION # 46
Cloud Kicks customers have publicly challenged the company to use its market-leading position as an ethical force for good in social change What is one way the company can embed ethical use principles into its day to day work?
- A. Consequence Scanning
- B. Journey Mapping
- C. Quantitative Research
Answer: A
Explanation:
One way the company can embed ethical use principles into its day to day work is by using Consequence Scanning, which is an agile practice that fits within an iterative development cycle and allows organizations to consider the potential consequences of their product or service on people, communities, and the planet. Consequence Scanning helps identify and mitigate potential harms or risks, and align the product or service with the organization's values and culture. Quantitative research or journey mapping may not be sufficient or effective for embedding ethical use principles.
NEW QUESTION # 47
A strategy designer at Cloud Kicks conducted a series of interviews with business stakeholders and customers to gain insights into existing customer support operations and wrote the design challenge statement. which option reflects the format of the design challenge statement?
- A. Unify platforms and centralize support operations to save customers time and reduce business
- B. How might we save our existing customers time by preemptively serving the info they need to
- C. As a user, I want to see trending support resources upon the first login to customer support so I
Answer: B
Explanation:
The format of the design challenge statement is how might we + verb + user + need + context, which is a solution-free way of framing a problem or opportunity space. Option B reflects this format by asking how might we save our existing customers time by preemptively serving them the info they need to deflect customer support calls. Option A is an example of a user story, which is a solution-oriented way of expressing a user requirement. Option C is an example of a goal statement, which is a high-level way of expressing a desired outcome.
NEW QUESTION # 48
A financial technology company develops an app for wealth management firms and receives initial success upon launch.
Which metric should be used to measure the longevity of the product and long-term growth potential?
- A. App sales over time
- B. Customer retention rate
- C. Annual app downloads
Answer: B
Explanation:
The customer retention rate is a key metric for assessing the long-term growth potential and sustainability of a product. High retention rates indicate that the product continues to meet customer needs over time, contributing to a stable and growing user base and reflecting the product's enduring value.
NEW QUESTION # 49
A strategy designer and a UX team have recently workshopped and developed a plan around the team's purpose and how they will align with the rest of the organization's goals and objectives.
Which alignment and accountability document should be used after this workshop to bring the plan to reality?
- A. UX vision
- B. V2MOM
- C. RACI
Answer: B
Explanation:
V2MOM stands for Vision, Values, Methods, Obstacles, and Measures. It is a tool that helps align teams around common goals and objectives, and track progress and results. It is used by Salesforce to bring plans to reality after workshops and ideation sessions. https://trailhead.salesforce.com/en/content/learn/modules/align-your-team-with-v2mom V2MOM is an acronym that stands for Vision, Values, Methods, Obstacles, and Measures. It is a tool used by Salesforce and recommended in their strategy design processes to align teams and bring strategic plans to fruition. After a workshop where a strategy designer and UX team develop a plan around the team's purpose and organizational alignment, using V2MOM helps to articulate the Vision of what they want to achieve, the Values that are most important to them, the Methods they will use to get there, the Obstacles they anticipate, and the Measures they will use to know whether they are successful. This framework ensures clarity and alignment, making it the ideal document to transition from planning to execution.
NEW QUESTION # 50
A cross-disciplinary team at Cloud Kicks has to synthesize top customer quotes and insights from research and turn them into design opportunities.
Which question should the team use to prioritize insights?
- A. How will this improve the customer experience?
- B. What will bring in the most revenue?
- C. Is our technology capable of supporting this need?
Answer: A
Explanation:
The best question to prioritize insights from customer research is how will this improve the customer experience, as this focuses on the value proposition and user needs of the design. Asking if the technology is capable of supporting the need or what will bring in the most revenue may not reflect the user-centric approach of design thinking.
NEW QUESTION # 51
Cloud Kicks has uncovered a trend in parents and children wearing similar, coordinated fashion. A strategy designer is scoping a project to explore the potential of this opportunity. When should families be invited to co-create with designers?
- A. Concepting
- B. Roadmapping
- C. Prototyping
Answer: A
Explanation:
The best time to invite families to co-create with designers for a new footwear line is during the concepting phase, as this helps generate and validate ideas that meet the user needs and preferences, and foster user engagement and loyalty. Roadmapping or prototyping may not be suitable for co-creation, as they are more focused on planning and testing the solution.
NEW QUESTION # 52
During requirements discovery for a new mobile app for Cloud Kicks, different business units are proposing conflicting requirements for some of the key use cases. which methodology should be used to resolve conflicts and promote consensus?
- A. Journey Mapping
- B. Prioritization Matrix
- C. SWOT Analysis
Answer: B
Explanation:
The methodology that should be used to resolve conflicts and promote consensus among different business units is a prioritization matrix. A prioritization matrix is a tool to evaluate and compare requirements based on two or more criteria, such as impact, effort, urgency, or importance. Requirements that score high on the chosen criteria are usually prioritized, while requirements that score low are usually deprioritized or eliminated. A prioritization matrix can help different business units reach a common understanding and agreement on the most critical and valuable requirements for the key use cases. A journey map or a SWOT analysis may not be effective for resolving conflicts or promoting consensus, as they do not provide a clear and objective way to rank requirements.
NEW QUESTION # 53
An online retailer developing a new sales strategy that releases a new, limited time promotion every 10 minutes to keep shoppers engaged.
The retailer's strategy designer has concerns that the promotion falls into an ethical risk zone around addiction.
Which strategy should be used to bring potential issues to light?
- A. Create a provocative presentation showing how strategies like these will lead to unhealthy
- B. Release the project as intended knowing customer feedback will force the concerns to be
- C. Design a workshop for the team to slow down and think through the potential consequences of
Answer: C
Explanation:
The best strategy to use to bring potential issues to light for a sales strategy that falls into an ethical risk zone around addiction is to design a workshop for the team to slow down and think through the potential consequences of the strategy and uncover stakeholder perspectives, as this helps foster ethical awareness, reflection, and dialogue. Releasing the project as intended or creating a provocative presentation may not address the ethical risk or create alignment.
NEW QUESTION # 54
A strategy designer creates a bridge from the project vision to product development through prioritization.
Which factor should be considered to minimize cost and maximize value?
- A. Velocity
- B. Effort
- C. Usability
Answer: B
Explanation:
Effort is a factor that should be considered to minimize cost and maximize value when prioritizing ideas or features. Effort refers to the amount of time, resources, or complexity required to implement a solution. It helps estimate the cost-benefit ratio of each solution, and select the ones that deliver the most value with the least effort. https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/prioritize-ideas-with-a-priority-matrix
NEW QUESTION # 55
Executive stakeholders have a variety of projects they want to bring to the market across multiple priorities. What is the most effective way a strategy designer could influence the stakeholders?
- A. Orient around outcomes that matter to stakeholders.
- B. Invite stakeholders as optional to all design team reviews.
- C. Create teambuilding events with stakeholders to build trust.
Answer: A
Explanation:
The most effective way a strategy designer could influence the stakeholders is to orient around outcomes that matter to them, such as business value, customer satisfaction, or social impact. This helps align the strategy with the stakeholders' vision and priorities, and demonstrate the benefits and trade-offs of different solutions. https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/influence-stakeholders-with-outcomes
NEW QUESTION # 56
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