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Salesforce AP-216 Exam Syllabus Topics:

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. What is the best practice naming convention for attributes?

A) lowerCamelCase
B) UpperCamelCase
C) Lower_snake_case
D) Upper_snake_case

2. Which data feed integrates external system data into a user's profile levargaing identity attributes?

A) User Feed
B) Catalog Feed
C) Interaction feed
D) Identity feed

3. How are anonymous visitors tracked?

A) The customer must assign a unique alphanumeric identifier using a first-party cookie.
B) The browser assigns a 3rd party cookie
C) Marketing Cloud Personalization assigns a unique alphanumeric identifier using a first-party cookie.
D) Marketing Cloud Personalization assigns a unique alphanumeric identifier using a 3rd-party cookie.

4. What is the standard mechanism Marketing Cloud Personalization uses to ingest data from the Marketing Cloud Personalization sFTP location?

A) Sitemap
B) ETL feeds
C) Automation Studio
D) API

5. Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?

A) External email campaign events ETL
B) Product ETL
C) Manual segment ETL
D) Transaction ETL

Solutions: