Prepare with Salesforce AP-214 exam torrent, pass for sure
Updated: Aug 17, 2026
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Salesforce AP-214 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional |
| Exam Number: | AP-214 |
| Available Languages: | English |
| Related Certifications: | Marketing Cloud Accredited Professional Marketing Cloud Email Specialist |
| Exam Format: | Multiple Choice, Multiple Select |
| Exam Duration: | 60 minutes |
| Certificate Validity Period: | 2 years |
| Exam Price: | USD 150 |
| Passing Score: | 67% |
| Real Exam Qty: | 40-45 |
| Recommended Training: | Marketing Cloud Advanced Cross Channel Accredited Professional Preparation Marketing Cloud Product Enablement Resources |
| Exam Registration: | Kryterion Webassessor Salesforce Trailhead Academy |
| Sample Questions: | Salesforce AP-214 Sample Questions |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | Recommended: 6+ months of hands-on experience with Salesforce Marketing Cloud, familiarity with cross-channel marketing concepts |
| Official Syllabus URL: | https://trailheadacademy.salesforce.com/certificate/exam-mc-advanced-cross-channel-ap---AP-214 |
Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Social Studio | 10% | - Social analytics and reporting - Content management and moderation - Social media publishing and engagement |
| Topic 2: Triggers | 7% | - Data extension and trigger management - SOAP and REST API triggers - Event-driven automation |
| Topic 3: Ad Studio | 12% | - Integration with advertising platforms - Audience targeting and segmentation - Campaign management and optimization |
| Topic 4: Mobile (SMS/Push) | 13% | - MobilePush tools and functionalities - MobileConnect features and capabilities - Mobile Studio configuration and usage - GroupConnect and WhatsApp integration |
| Topic 5: Interaction Studio | 8% | - Integration with other Marketing Cloud modules - Real-time interaction management - Personalization and decisioning capabilities |
| Topic 6: Einstein for Marketing Cloud | 23% | - Send Time Optimization - AI-powered personalization and prediction - Einstein Copy Insights - Einstein Engagement Scoring - Einstein Engagement Frequency |
| Topic 7: Journey Orchestration | 25% | - Comparison between Datorama and Google Analytics - Journey design and best practices - Activities and decision splits - Reporting and performance analysis - Entry sources and audience evaluation |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
1. Which two statement are true when using Journey Data and Contact Data within Journey Builder?
Choose 2 answers
A) journey Data is a set of static values passed into the journey for each contact.
B) Journey Data is dynamic data that retrieves the latest value upon decision split execution
C) Contac data is dynamic data that retrieves the latest value upon decision split execution.
D) Contact Data is a set of static values passed into the Journey for each contact.
2. How are profiles merged In IS:
A) Probabilistic matching
B) Deterministic matching on matched identities
C) Once a day
3. What does Einstein copy Insight take into account, Select 3(arul's answer a,b,c)
A) spelling and punctuation errors
B) emotional tone of subject line
C) Frequently used phrases in subject line
D) engagement data
4. How can Distributed Marketing messages be configured to use approval workflows?
A) Therearecurrently no approval workflows available.
B) All DM sends need to enable the''workflow active' settingwithin the message template.
C) It uses the standard Salesforce Approval Process feature to route content through manual approvals.
D) A customer support case needs to be opened to enable the functionality.
5. What will you to send a real time email to a customer with a dynamic buy link when available stock goes below 50? Select 2.
A) Transactional messaging api.
B) Journey api
C) Email soap api
D) Rest api
Solutions:
| Question # 1 Answer: A,C | Question # 2 Answer: B | Question # 3 Answer: B,C,D | Question # 4 Answer: C | Question # 5 Answer: A,D |
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