Updated: Aug 18, 2026
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| Certification Vendor: | |
| Exam Name: | Google Ads Display Certification Exam (Skillshop) |
| Exam Number: | Google Ads Display Certification |
| Related Certifications: | Google Ads Search Certification Google Ads Video Certification Google Ads Measurement Certification Google Ads Shopping Certification |
| Available Languages: | English, Spanish, Portuguese, French, German, Italian, Japanese |
| Real Exam Qty: | Approximately 50 |
| Certificate Validity Period: | 1 year |
| Exam Format: | Multiple choice, Multiple select |
| Passing Score: | 80% |
| Exam Duration: | 75 minutes |
| Exam Price: | Free |
| Recommended Training: | Google Ads Display Certification Training (Skillshop) |
| Exam Registration: | Google Skillshop Registration |
| Sample Questions: | Google adwords-display Sample Questions |
| Exam Way: | Online, self-paced via Google Skillshop (no live proctoring) |
| Pre Condition: | No formal prerequisites; Google Skillshop account required |
| Official Syllabus URL: | https://skillshop.withgoogle.com/ |
| Section | Objectives |
|---|---|
| Measurement and Performance Optimization | - Conversion tracking and attribution
|
| Display Advertising Fundamentals | - Understanding Google Display Ads ecosystem
|
| Bidding and Budgeting | - Smart bidding strategies
|
| Ad Formats and Creative Optimization | - Responsive display ads
|
| Campaign Setup and Targeting | - Audience targeting strategies
|
1. In the Google Content Network, there are three bidding strategies that a Google AdWords advertiser may use. Which one of the following is NOT one of the three bidding strategies in the Google Content Network?
A) Cost-per-thousand bidding
B) Cost-per-acquisition bidding
C) Cost-per-month bidding
D) Cost-per-click bidding
2. Examine the image below:
Four areas of the image have been highlighted for your reference. In the image, what highlighted area is represented by the color yellow?
A) Image ad
B) In video overlay
C) Banner ad
D) In stream video
3. Mary wants to participate in a reservation campaign on YouTube for her company. She has been
working with some designers to create ads, videos, and other content for the campaign. YouTube
offers four types of reservations; which one of the following is NOT one of the reserved media
placements available on YouTube?
A) YouTube Homepage
B) Partner Watch Pages
C) AdWords Auction
D) YouTube Run-of-Site
4. You work as a consultant for uCertify Inc. You are managing Google AdWords campaign for the company. You launch a new display campaign. After two weeks of launching the campaign, you plan to exclude additional sites and change bids. According to AdWords display best practices, what should you do before making significant changes to your display campaign?
A) Wait until your campaign has accrued five or more conversions and 100 or more clicks per site.
B) Wait until your campaign has accrued 100 or more conversions and 1000 or more clicks pe r site.
C) Wait until your campaign has accrued one or more conversions and fifty or more clicks per site.
D) Wait until your campaign has accrued fifty or more conversions and 1000 or more clicks pe r site.
5. Beth has created a Google AdWords search ad for her company. She has configured the bidding option to focus on clicks, automatic, bidding, and no CPC bid limit with a daily budget of $25. Beth would also like to configure the ad scheduling to determine when her ads must show. When Beth tries to configure the ad scheduling options she is not allowed to do so. Why CANNOT Beth configure the ad scheduling?
A) Campaigns with no CPC bid limit cannot use ad scheduling.
B) Campaigns that focus on clicks cannot use ad scheduling.
C) Automatic bidding campaigns cannot use ad scheduling.
D) Campaigns with a daily budget less than $50 cannot use ad scheduling.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A | Question # 3 Answer: C | Question # 4 Answer: A | Question # 5 Answer: C |
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