2025 Updated Verified MCC-201 Downloadable Printable Exam Dumps
The Ultimate Salesforce MCC-201 Dumps PDF Review
Candidates who pass the Salesforce MCC-201 certification exam are recognized as experts in integrating Marketing Cloud with Salesforce. They are also qualified to perform various tasks related to data synchronization, data mapping, and troubleshooting. Marketing Cloud Connect Essentials certification is particularly beneficial for marketers, sales professionals, and business analysts who are looking to improve their skills in data integration and synchronization.
NEW QUESTION # 22
Northern Trail Outfitters is sending to an audience of over one million subscribers. They will use 10 different personalized fields in the email which reside in multiple data extensions. The goal is a timely email send from start to finish as it contains a limited quantity, first come-first served, special offer.
How should they accomplish this task?
- A. Use the Lookup AMPscript function in the email to pull the fields from the data extensions for each subscriber.
- B. Create and populate profile attributes for each of the 10 data extension fields and schedule a send with high priority.
- C. Create and send to a sendable data extension containing those needed fields using a query activity.
- D. Enable Send Throttling on high to ensure the speed Is increased to process the email as fast as possible.
Answer: C
Explanation:
To send an email with 10 personalized fields from multiple data extensions to an audience of over one million subscribers, Northern Trail Outfitters should create and send to a sendable data extension containing those needed fields using a query activity. A query activity can join and filter data from multiple data extensions and populate a sendable data extension with the required fields for personalization. This will improve the email send performance and avoid timeouts or errors. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_as_query_activity.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_es_send_email_using_a_data_extension.htm&type=5
NEW QUESTION # 23
Northern Trail Outfitters wants to provide near real-time data in a 30-day welcome journey.
Which data setup should they use for decision splits?
- A. Journey Data queried from main data extension
- B. Journey Data using CRM Report Import Activity to Salesforce Data Extension
- C. Contact Data using Synchronized Data Sources
- D. Contact Data Mapped through Salesforce Marketing Cloud Profile Attributes
Answer: C
NEW QUESTION # 24
Northern Trail Outfitters wants to target Contacts in an abandoned cart Journey with a Facebook ad. An Ad Campaign Activity has been added to the Journey canvas.
Which extension product should be enabled to use the Ad Campaign Activity?
- A. Interaction Studio
- B. Advertising Studio
- C. Social Studio
- D. Audience Studio
Answer: B
NEW QUESTION # 25
Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference. When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript.
Which two MobileConnect templates should be used to send the SMS message and capture the responses?
- A. Data Capture
- B. Text Response
- C. Info Capture
- D. Outbound
Answer: B,D
NEW QUESTION # 26
Northern Trail Outfitters (NTO) wants email subscribers to adopt their app. They are investigating using MobileConnect features since over 90% of their subscribers provide a Mobile Phone Number when registering.
Which three considerations should be made before implementing MobileConnect?
Choose 3 answers
- A. Opting in for messages can only be done via inbound message.
- B. Inbound messaging only works with local Long or Short Codes.
- C. Long and Short Codes are not available for all countries.
- D. Not all countries are supported by MobileConnect.
- E. NTO would be charged by mobile operators directly for messages.
Answer: B,C,D
Explanation:
Three considerations that should be made before implementing MobileConnect are:
Long and Short Codes are not available for all countries. Long codes are local phone numbers that can be used for sending SMS messages in some countries, while short codes are special numbers that can be used for sending SMS messages in other countries. However, not all countries have long codes or short codes available or supported by MobileConnect.
Inbound messaging only works with local Long or Short Codes. Inbound messaging is the ability to receive SMS messages from subscribers in response to outbound messages or keywords. This feature only works with local long codes or short codes that match the country of the subscriber's mobile number.
Not all countries are supported by MobileConnect. MobileConnect relies on mobile operators and aggregators to deliver SMS messages to different countries, but not all countries have these services available or supported by MobileConnect.
NTO would not be charged by mobile operators directly for messages, as they would pay for message credits or bundles through Marketing Cloud billing. Opting in for messages can be done via inbound message or other methods, such as web forms or APIs. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_moc_mobileconnect_overview.htm&type=5
NEW QUESTION # 27
Northern Trail Outfitters uses a Salesforce Data Entry Source in their Journey that injects Salesforce Orders when they are either created or updated with a status of New, Currently Knitting Shipped, and Complete. Their Journey works when orders are created, but they notice that it does not inject customers when their status is updated.
What could be causing this?
- A. The associated Contact should be updated to be injected
- B. Synchronized Data Sources poll for changes every 15 minutes at the quickest
- C. Orders should be set up to allow injection upon update in Connect Configuration
- D. Orders are not being updated from not meeting criteria to meeting criteria
Answer: D
NEW QUESTION # 28
A marketer wants to create and edit email content, as well as generate reports and manage subscriber data.
Using the principle of least privilege, which two pre-defined roles should be assigned? Choose 2 answers
- A. Data Manager
- B. Analyst
- C. Content Creator
- D. Administrator
Answer: B,C
NEW QUESTION # 29
Northern Trail Outfitters (NTO) is running a campaign for a brand new type of footwear inside Journey Builder. The entry event: Prevents contacts from entering the journey if "shoes" is not selected in their preferences.
Is based on a data extension which has Email Address as Primary Key.
A few weeks after launching the campaign, NTO's data analyst noticed a reduced email volume and that some contacts inside the data extension updated their preferences after the launch of the campaign. Even with
the entry event being triggered every day, those contacts are not receiving the welcome emails.
What could be the reason?
- A. The preference center is too precise.
- B. The contact fell below the High Water Mark.
- C. Their account has deliverability issues.
- D. The entry event is triggered too often.
Answer: B
NEW QUESTION # 30
Northern Trail Outfitters wants to send a welcome email to Contacts when a Contact record is added as a campaign Member to a 'Loyalty Member' Campaign in Sales Cloud.
Which method should they use to send the email from Marketing Cloud?
- A. Create a Journey with a Salesforce Campaign entry source and an Email Activity
- B. Create a scheduled Automation with a Query Activity and a Send Email Activity
- C. Use Content Builder Send Flow to send the email to the Salesforce Campaign
- D. Create a Journey with a Salesforce Data entry source and an Email Activity
Answer: D
Explanation:
To send a welcome email to contacts when a contact record is added as a campaign member to a 'Loyalty Member' campaign in Sales Cloud, Northern Trail Outfitters should create a journey with a Salesforce Data entry source and an email activity. A Salesforce Data entry source allows marketers to inject contacts into a journey based on changes or events in Sales Cloud objects, such as campaign members. An email activity allows marketers to send an email message to contacts in a journey. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_jb_salesforce_data_event.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_jb_email.htm&type=5
NEW QUESTION # 31
Northern Trail Outfitters (NTO) wants to use dynamic content within their emails to provide customers with more personalized communications. This includes using a Dynamic Sender Profile to customize the From Name and From Email Address to use the regional store managers' information. If a new manager is assigned to a region, NTO wants to update the information in one place.
What data should a consultant ensure exists within Marketing Cloud in order to facilitate this?
- A. Regional store manager's name and email address for each customer.
- B. Name and email address for each regional store manager stored on a lookup table.
- C. Each customer's region code and the manager's name and email address for each region code.
- D. Region code, regional store manager's name, and email address for each customer.
Answer: D
NEW QUESTION # 32
A customer wants to improve the previous 10 years purchase data n their Marketing Cloud account. Through discovery, it is determined there are over 200 million records they plan to upload via the REST API, and this volume will continue to grow as the current purchase data is added.
Which two questions should be asked for further discovery?
Choose 2 answers
- A. How many API calls are expected to be made at the ask hourly rate?
- B. Why do they require 10 years' historical data in Marketing Cloud?
- C. What time of day are the API calls made?
- D. Does their License include time Large Extensions feature?
Answer: A,B
Explanation:
How many API calls are expected to be made at peak hourly rate? This question will help determine if they have enough API limits and bandwidth for importing large volumes of data via REST API into Marketing Cloud. The REST API has limits on how many requests can be made per hour per account based on license type and edition.
Why do they require 10 years' historical data in Marketing Cloud? This question will help determine if they have a valid business case and use case for importing large volumes of historical data into Marketing Cloud. Depending on their marketing objectives and strategies, they may not need 10 years' historical data in Marketing Cloud, which could reduce their storage needs and costs.
What time of day are the API calls made is not relevant to determining a solution for importing large volumes of data via REST API into Marketing Cloud, as it does not affect how data is imported or processed. Whether someone needs to be notified if an error happens on import is not relevant to determining a solution for importing large volumes of data via REST API into Marketing Cloud, as it does not affect how data is imported or processed. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_overview_large_data_extensions.htm&type=5 https://developer.salesforce.com/docs/atlas.en-us.noversion.mc-apis.meta/mc-apis/using_the_rest_api.htm
NEW QUESTION # 33
Northern Trail Outfitters continually adds rows for subscribers to a data extension via API, populating subscribers who should receive a monthly payment reminder that day. They want to use Journey Builder to send the payment reminder emails.
What would be required to process the correct subscribers?
- A. Journey Settings > Use email attribute from Contacts
- B. Journey Settings > No re-entry
- C. Contact Evaluation > Evaluate all records
- D. Contact Evaluation > Evaluate new records only
Answer: D
NEW QUESTION # 34
Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber's account representative without segmenting the audience by sales representative.
How should this distributor-specific sender profile be configured in the Marketing Cloud?
Choose 2 answers
- A. Utilize data extension AMPScript lookups to dynamically populate the from name and from email values.
- B. Match the external keys of the sender profile and data extension containing account representative details.
- C. Pick "Choose from list," selecting the from name and from email values from the list of account users.
- D. Populate substitution strings in the sender profile for the profile attributes containing from name and from email values.
Answer: A,D
NEW QUESTION # 35
A customer's web developer team is creating a form that will leverage a Marketing Cloud REST API endpoint to upsert rows into a data extension.
How should the consultant create an installed package in Marketing Cloud to facilitate this functionality?
- A. Create a separate installed package for each individual web form.
- B. Instruct the web team to store the client ID and secret in the client-side code.
- C. Ensure the package scope includes Read and Write permissions for data extensions.
- D. Enable the package for all business units in the Marketing Cloud account.
Answer: C
NEW QUESTION # 36
Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey.
What product should be recommended?
- A. Web Analytics Connector
- B. Audience Studio
- C. Data Studio
- D. Google Analytics 360
Answer: D
Explanation:
To encourage customers who made a purchase on their website without leaving a review to come back and review their purchase, Northern Trail Outfitters should use Google Analytics 360. Google Analytics 360 is a tool that allows marketers to measure website activity and behavior, such as purchases and reviews, and create audiences based on those metrics. These audiences can then be used as entry sources for journeys in Marketing Cloud that send targeted messages to customers. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_co_google_analytics_360_integration_overview.htm&type=5
NEW QUESTION # 37
A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.
Which feature should be utilised to make this happen?
- A. Profile Center
- B. Send Logging
- C. Publication Lists
- D. Subscriber Keys
Answer: C
NEW QUESTION # 38
The Northern Trail Outfitters' (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send using the Send Preview functionality.
Which three items does Preview and Test check for in an email message? Choose 3 answers
- A. Each content block specified in a dynamic content rule exists.
- B. Correct syntax is used on any AMPscript in the email's code.
- C. Grammar and spelling in the email text is correct.
- D. Words or phrases used may trigger spam filters.
- E. Personalization strings map to attributes or data extension fields.
Answer: A,B,E
NEW QUESTION # 39
A customer is starting a new children's fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children's brand, however, they want to separate subscriber opt-outs of the Enterprise and children's brands. The customer has minimal technical resources available for implementation and support.
What should a consultant recommend to meet these criteria?
- A. Create a Business Unit Filter in 'All Subscribers' List to record unsubscribes
- B. Select "Use separate 'Subscription Center' for this business unit" in Settings
- C. Select "Subscribers will be unsubscribed from this business unity only" in Settings
- D. Create attributes for each child business unit in "Profile Management" to record unsubscribes
Answer: C
NEW QUESTION # 40
How do you use data designer to link the web analytics data to your subscriber data?
- A. Use a marketing cloud data extension
Answer: A
NEW QUESTION # 41
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in Sales Cloud. Other data, such as course catalog,
student demographics, and alumni information, is stored in external systems.
Which two actions should be consultant recommend? Choose 2 answers
- A. Use Data Designer to link student and alumni data to the contact record.
- B. Create list attribute to store student data from Sales Cloud.
- C. Use Synchronized Data Sources to obtain data from Sales Cloud.
- D. Create an Import Activity to import alumni data into Salesforce Report.
Answer: A,C
NEW QUESTION # 42
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