Aug-2023 Realistic MKT-101 Exam Dumps with Accurate & Updated Questions
MKT-101 Exam Dumps - PDF Questions and Testing Engine
To prepare for the Salesforce MKT-101 exam, candidates should have a solid understanding of marketing principles and practices, as well as experience using Salesforce Marketing Cloud. They should be able to create and manage campaigns, design customer journeys, implement automation, and analyze campaign performance metrics. They should also be familiar with data management, segmentation, and personalization techniques to deliver targeted and personalized marketing messages.
NEW QUESTION # 92
Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.
Which two actions should NTO take to create Send Classifications? Choose 2 answers
- A. Define custom Reply Mail Management
- B. Define a Delivery Profile
- C. Define a Sender Profile
- D. Define a Subscriber-specific From Name
Answer: B,C
NEW QUESTION # 93
Northern Trail outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations.
What solution will decrease manual workloads on the team and will improve their customers' experience?
- A. A user-initiated message to send an email to customers who made a purchase daily
- B. A scheduled automation to send emails to customers who made a purchase daily
- C. A triggered message to send an email as soon as a customer completes a purchase
- D. A triggered automation to send emails to customers who have made a purchase
Answer: C
NEW QUESTION # 94
Northern Trail Outfitters (NTO) is launching a new subsidiary brand, Cloud Kicks, within the next six months. Cloud Kicks anticipates sending approximately 50,000 emails per month from a child business unit. NTO will execute a large campaign announcing and associating itself with Cloud Kicks as part of the brand kickoff and is comfortable sharing digital properties with them. Cloud Kicks wants to utilize a custom sending domain, but deliverability is a primary concern.
What approach should be recommended?
- A. A Sender Authentication Package should be used for CloudKicks.
- B. A new Sender Authentication Package should be used for NTO.
- C. A Private Domain should be applied to the parent business unit.
- D. A Private Domain should be applied to the child business unit.
Answer: D
NEW QUESTION # 95
A customer frequently holds seminars and other events to interface with their customers. They plan to do the following:
*Use SmartCapture forms to write data into event registration data extensions.
*Cross-reference the records in each registration data extension with corresponding invitation email sends.
*Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.
Which skill is needed to build an efficient solution?
- A. HTML
- B. SQL
- C. AMPscript
- D. CSS
Answer: C
NEW QUESTION # 96
Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?
- A. Ensure preferred channel is available in subscriber data.
- B. Create one Entry Source for each messaging channel.
- C. Send both email and SMS to ensure subscribers get NTO's messages.
Answer: A
NEW QUESTION # 97
Northern Trail outfitters wants information on the email performance of an abandoned cart journey.
Which Journey Builder resources provides data on all versions of a specific journey's cross-channel performance data?
- A. Analytics Dashboard
- B. Journey History
- C. Email Analytics Tile
Answer: A
NEW QUESTION # 98
Northern Trail Outfitters (NTO) has been sending emails for about 10 years. A new marketing manager noticed their deliverabihty continually decreased over the last year. NTO wants to grow their existing subscriber base and increase ROI on email marketing by improving engagement with subscribers.
Which three strategies would improve their email deliverabihty?
Choose 3 answers
- A. Exclude old or inactive email addresses.
- B. Authenticate email sending to distinguish it from spammers.
- C. Ensure the spam complaint rate is between 1% and 3%.
- D. Encourage subscribers to add the company's sending domain to their contacts.
- E. Purchase lists from companies that guarantee users have opted in.
Answer: A,B,D
NEW QUESTION # 99
What three methods are used to import data into a data extension?
- A. API, Import Filter, and Import Activity
- B. API, Import Wizard, and Import Activity
- C. Import Filter, Import Data, and Automation
- D. API, Data Filter, and Import Activity
- E. Import Wizard, Data Filter, and Import Activity
Answer: B
NEW QUESTION # 100
NTO would like to create a landing page that displays subscribers information pass to it from
email link on the page, This page contains a smart capture form,NTO would like to require
email address and reply date and response for subscriber's completing the form, how should
NTO will set the data extension
- A. crate a data extension with email address reply date and responsefields as null able
- B. create a dataextension with email address as non-nullable and reply date and response fields as nullable
- C. create the data extension with email address as the primary key and reply date and response fields as nullable
- D. create a data extension with email address, reply date and response fields as non-null able
Answer: D
NEW QUESTION # 101
The marketing team want to target subscribers with a 'think you' offer for all subscribers who have opened an email in the past year.
Which tool should they use to identify the subscribers to send to?
- A. _Open data view
- B. Tracking Data Extract
- C. Total Opens measure
Answer: B
NEW QUESTION # 102
Which two statements about a database of record are correct? Choose 2 answers
- A. It is a centralized storage repository of data about objects or people.
- B. It is any database containing subscriber data.
- C. It is a system in which a subscriber's status is maintained.
- D. It is any data structure in which multiple opt-in statuses can be stored for a subscriber.
Answer: A,C
NEW QUESTION # 103
Northern Trail Outfitter's Quality Assurance process requires that a team of users evaluates all parameters of an email send, including Email, Subject Line, Send Classification, and other properties, prior to manually sending the email.
What tool in Email Studio enables a marketer to save and execute a send manually?
- A. Guided Send
- B. Send Activity
- C. Send Flow
- D. User-Initiated Email
Answer: A
NEW QUESTION # 104
Northern Trail Outfitters wants to send an email to website visitors who add items to their cart but fail to make a purchase. The email will include a list of products they added to their shopping cart.
* A sendable data extension contains the contact information and a session ID field for each subscriber who has abandoned their cart.
* A second data extension contains a corresponding session ID field and product data for each abandoned cart item, including product SKU, product name, quantity, price, and image URL.
Which feature should be used to display the list of products for each subscriber in this email?
- A. Lookup AMPscript function
- B. Dynamic Content Block
- C. LookupRows AMPscript function
- D. Enhanced Dynamic Content Block
Answer: C
NEW QUESTION # 105
By which three standard methods could contacts be injected into a journey? Choose 3 answers
- A. Predictive Intelligence Event
- B. Date-Based Event
- C. Sales/Service Cloud Event
- D. Mobile Response Event
- E. CloudPages Form Submit Event
Answer: B,C,E
NEW QUESTION # 106
A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC Instance. The MC instance has been live for a year now, where the primary key for records has been the Email Address.
Which two options would prevent the customer from duplicating records? (Choose 2 answers)
- A. Get existing records updated with new Keys sourced from Sales Cloud instance.
- B. Purge the current records and carry on with new keys sourced from Sales Cloud.
- C. Continue as normal, as Marketing Cloud contact Models will dedupe keys by Email Address.
- D. Identify what key the customer wants and have the MC Contact model control it.
Answer: A,B
NEW QUESTION # 107
A customer is connecting Sales Cloud with Marketing Cloud. The connection was successful, however, the team is unable to view or sync Sales Cloud objects in Contact Builder.
How should a consultant begin troubleshooting the connection?
- A. Validate Marketing Cloud and Sales Cloud permissions for the connecting users.
- B. Create and send an email in Email Studio to test the connection and validate tracking.
- C. Create new Marketing Cloud and Sales Cloud users and perform a new installation.
- D. Validate Marketing Cloud and Sales Cloud users have access to the business unit.
Answer: A
NEW QUESTION # 108
A customer wants to create a mobile app that requires users to log in or register before accessing their dat a. Their source of truth is Sales Cloud which is connected to Marketing Cloud. Users who log in with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?
- A. Existing users will create additional Contacts in Marketing Cloud.
- B. All mobile app users will create additional Contacts in Marketing Cloud.
- C. Newly registered users will create additional Contacts in Marketing Cloud.
- D. User device data is unavailable in Contact Builder for up to 24 hours.
Answer: D
NEW QUESTION # 109
Which method of storing subscriber information allows a company to do extensive external audience segmentation including additional 1:1 subscriber data the company wants for a send, and to import the data quickly?
- A. Lists and Data Extensions
- B. Data Extensions
- C. Lists
- D. Active Audiences
Answer: B
NEW QUESTION # 110
A marketer is completing a checklist prior to deploying an email, what action will
validate feature completed when initiated
- A. ensure subscriber have not subscribed or are undeliverable.
- B. ensure subscriber status at the time of send subscribe or bounced.
- C. Identify phrases like click here or free that could be marked as spam
- D. confirm that each content area specified in the dynamic content rules existed.
Answer: D
NEW QUESTION # 111
The data team at Northern Trail Outfitters (NTO) has configured a data extension that contains all customer transactions within the last 90 days. NTO's marketing team would like to target customs who have purchased a camping tent or foldout camper in the last week; however for this campaign, they would like to exclude anyone who has a 'silver status.
Which three tools should be used to segment this data?
- A. Journey Builder Entry Source, Filter Definition, Segment Builder
- B. SQL Query, Decision Split, Data Designer
- C. SQL Query, Filter Definition, Journey Builder Entry Source
Answer: C
NEW QUESTION # 112
A marketing associate wants to use the Validate button to ensure an email is CAN-SPAM compliant. What information does the associate need to provide in order for the email to pass validation? (Choose 2)
- A. Profile Center URL
- B. Company Website URL
- C. Terms and Conditions Policy
- D. Physical Mailing Address
Answer: A,D
NEW QUESTION # 113
Northern Trail Outfitters (NTO) send emails from Content Builder and Journey Builder. When subscribers reply to an email, NTO would like to send an auto-reply message using a pre-defined HTML email that explains email replies are unmonitored and they should call NTO for any inquiries.
How could these auto-reply messages be enabled?
- A. Create a Triggered Send and from a Sender Profile properties page, enable 'Custom Reply Mail Management Settings', 'Use Auto Reply' and 'Reply using triggered send' options, then select the Triggered Send email.
- B. From the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section and select the HTML email from the 'define email' link.
- C. Create a Triggered Send and on the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section, then select the Triggered Send email.
- D. Open Admin > Account Setting page in Email Studio and in the 'Auto Reply Email' section, select 'Custom' and paste the HTML email code into the text area field.
Answer: B
NEW QUESTION # 114
Northern Trail Outfitters (NTO) is launching a custom, corporate-branded apparel website. They are concerned about the new initiative's campaign impacting deliverability on its consumer retail sends. NTO has purchased a second IP address to be used for the corporate site's email sending.
What feature would the NTO administrator use to specify which IP address is used for retail vs. corporate?
- A. Sender Profile
- B. Send Classification
- C. Delivery Profile
- D. Send Definition
Answer: C
NEW QUESTION # 115
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