Last Updated: Aug 11, 2026
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| Section | Weight | Objectives |
|---|---|---|
| Campaign Management | 25% | - Preference centers and forms - Creating and managing campaigns - Message design and Responsys Personalization Language (RPL) |
| Account Administration and Setup | 20% | - Account configuration and initial setup - Domain and deliverability setup - Security and access management |
| Program Automation | 20% | - Program Canvas workflow design - Multi-wave and triggered messaging - Program testing and deployment |
| Data Management | 25% | - Profile lists and data model - Data imports, exports, and Connect integration - Filter Designer and audience segmentation |
| Reporting and Integrations | 10% | - Troubleshooting common issues - Standard and custom reports - API and third-party integrations |
1. You have a requirement to create a program that allows for the same RIID_ to have multiple enactments in it, each with a unique enactment value.
What should you use to accomplish this?
A) This is not possible, because RIID_ is the only variable that can be used as an identifier for a program.
B) Entry Tracking Variable
C) Custom SQL Variable
D) Custom Event
E) This is not possible, because only one RIID_ can be in a program at a time.
2. Before moving a campaign to production you need to test whether the links are working properly.
What functionality should you use in Responsys?
A) You should test all links manually.
B) Using RPL, use the clickthrough() method to iterate through the associated link table and test that they do not retrieve 404 errors.
C) In Program, you can use the Test tab because it will display any issues with links according to a campaign.
D) In the Testing section of a campaign Workbook, there is a Test links button that can automate this process.
3. When you add a Conversion Tracking Tag to a Conversion Acknowledgement page, each time a visitor completes a transaction, conversion credit will be attributed to the sourcing campaign by default.
Which name-value pair should you append to the Conversion Tracking Tag to clear the cookie in order to eliminate potential duplicate reporting?
A) action=last
B) action=once
C) tracking-once
D) action=single
E) tracking=first
4. You are designing a program that requires the use of a value that is not stored in the Responsys data model and is only temporarily required for use in the program.
What could you use to fulfill this requirement?
A) ORA Variable
B) Entry Tracking Variable
C) Custom SQL Variable
D) Temporary Value Variable
E) Get Data Variable
5. Which three actions will change the EMAIL_PERMISSION_STATUS_ column for a profile list contact from opt-in to opt-out? (Choose three.)
A) Recipient registers a SPAM complaint for an email.
B) Recipient inbox is full, so the promotional email is rejected by the server.
C) Recipient selects a Reply-to unsubscribe in a promotional email.
D) Use Set Data in a Responsys Program to change the EMAIL_PERMISSION_STATUS_ column in a profile list record from I to O.
E) Recipient deletes a promotional email from the inbox.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: C | Question # 3 Answer: C | Question # 4 Answer: C | Question # 5 Answer: A,B,C |
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