Prepare with Salesforce MCE-Con-201 exam torrent, pass for sure

Salesforce MCE-Con-201 Exam Overview:

Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow-up to those who have engaged with the content.
The rules around which properties are matched to the contact depend on agent assigned as a contact owner, other agents who might have interacted with the contact, and contact's property interest. The data model has a relationship between Contact -> Person Account -> Real Estate Agent -> Property objects and all of those are available in CRM as well as synchronized to Marketing Cloud.
What solution should be recommended for execution efficiency?

A) Use send from Salesforce CRM and Salesforce report to prepare personalization data.
B) Use Automation Studio to prepare personalization data and initiate journey.
C) Use Salesforce Data Event to initiate journey and scripting within emails for personalization logic.
D) Use Automation Studio and Salesforce sends with campaign as an audience.

2. A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The corporate office controls the advertising copy and subscriber list. The owners of franchised stores add a customized local message to the marketing campaign. What hierarchy should be recommended?

A) One business unit.
B) One parent business unit and a child business unit for each franchise owner.
C) A parent business unit for each franchise owner.
D) One parent business unit and a child business unit for franchise owners.

3. A service team manages their field technicians in Salesforce CRM connected to Marketing Cloud.
Once an appointment with a contact is scheduled for the technician through CRM, a notification message should be sent to the contact informing them about the scheduled visit date. When the notification is sent, the "Confirmation Sent" checkbox on the appointment record should be updated in CRM.
All appointments scheduled on a given day will have their status updated in CRM at the end of business hours. The Appointment object does not have a direct relationship with the Contact.
What solution would a consultant recommend to address this use case?

A) Configure journey with Salesforce Data entry source; use Journey Builder activities to send notification and update CRM records.
B) Configure journey with Data Extension entry source; use Automation Studio activities to refresh the audience and Journey Builder activities to send notification and update CRM records.
C) Configure journey with API Event entry source; Process Builder to trigger event; use Journey Builder activities to send notification and update CRM records.
D) Configure Salesforce Send with Salesforce data extension, using Automation Studio activities to refresh the audience; send notification and SSJS activity to update CRM records.

4. Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase in the last six months. Customers are often opted into more than one messaging channel. NTO would like to be able to communicate the same message across all channels. Which flow would meet their needs?

A) Query Activity > API Event > Automation Studio Activities
B) Query Activity > Data Extension Entry Source > Journey Activities
C) Salesforce Entry Event > Query Activity > Automation Studio Activities
D) Import Activity > Decision > Journey Activities

5. Northern Trail Outfitters (NTO) is using Einstein Content Selection to populate its emails with personalized product images at send time. These emails typically see high engagement, but because of the frequency of these emails, a customer could see the same image asset several times within a 2-week span. How should NTO marketers ensure there's a limit to the number of times a particular image asset can be chosen for a customer?

A) Set a Fallback Asset.
B) Utilize Einstein Engagement Frequency to send the emails less often.
C) Set Fatigue Rules for the product Asset Classes.
D) Ask the content team to create more images in order to diversify the asset pool.

Solutions: