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A Candidate must have the knowledge of available features to end-users and the configuration options available in the Marketing Cloud. Applicants must be able to maintain the Marketing Cloud platform, meet common business requirements and perform administrative functions in the Marketing Cloud. Additionally, applicants must have three to six months' experience in administering a Marketing Cloud instance and previous experience in digital marketing.
The Salesforce Certified Marketing Cloud Administrator candidate must be able to demonstrate knowledge, skills and experience in the following areas:
A candidate for this exam should not be familiar with programming languages or SQL / Developer activities.
There is no prerequisite for Salesforce Marketing Cloud Administrator certification.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-admin---MCE-Admn-201
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The Salesforce Certified Sales Cloud Administrator program is designed for administrators who can configure Marketing Cloud products using industry best practices and products. Applicants are generally familiar with the data structure in subscriber data management and can go through a thorough configuration. Marketing Cloud certified administrators can correctly resolve user account settings and user requests.
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Format: Multiple choices, multiple answers
| Section | Objectives |
|---|---|
| Topic 1: Setup and Configuration | - Account Setup and User Management - Security and Permissions |
| Topic 2: Automation Studio | - Automation Workflows - Import and File Transfers |
| Topic 3: Data Management | - Subscriber Data Architecture - Data Extensions and Lists |
| Topic 4: Email Studio | - Email Creation and Sending - Deliverability and Tracking |
| Topic 5: Marketing Cloud Connect | - Salesforce Integration Setup - Data Synchronization |
| Topic 6: Journey Builder Basics | - Entry Sources and Activities - Journey Configuration |
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