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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. A Marketing Cloud admin needs to warm their accounts Dedicated IP.
What option for segmentation aligns with the IP Warming process?

A) Segment to those recipients receiving text email versions first
B) Segment by geographic region as after-hours sends will be marked as spam
C) Segment by domain to limit number of sends to each email provider
D) Segment subscribers with soft bounces in their own dedicated send

2. A customer frequently holds seminars and other events to interface with their customers. They plan to do the following:
- Use Smart Capture forms to write data into event registration data extensions.
- Cross-reference the records in each registration data extension with corresponding invitation email sends.
- Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.
Which skill is needed to build an efficient solution?

A) SQL
B) AMPscript
C) CSS
D) HTML

3. To prevent retention of stagnant data, Northern Trail Outfitters wants any inactive data stored in data extensions to be cleared after 12 months.
What action should be taken?

A) Configure the Enterprise-wide default retention to one year
B) Configure the business unit data retention setting to 12 months
C) Apply a Row Based Retention to each data extension as it is created, set to 12 months
D) Set inactive data to be automatically cleared after one year, but is recoverable

4. A Marketing Cloud admin is asked to understand how a certain content area within a Triggered Send Email is performing.
Which report should be used?

A) Email Performance by Attribute
B) Dynamic Content for Triggered Sends
C) Impression Tracking for Triggered Sends
D) Sends Account Send Summary

5. A user asks Marketing Cloud admin to review their permissions since they are unable to send an email. The admin reviews the user profile and notices the user has three roles assigned: Content Creator, Data Manager, and Marketing Cloud Viewer.
What should the admin do to resolve the issue so the user can send an email?

A) Edit permissions and Grant permissions to Send
B) Edit permissions and deselect Deny for Email Sending
C) Remove the Marketing Cloud Viewer Role
D) Add the Role Marketing Cloud Channel Manager

Solutions: