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Salesforce Email Essentials (EEB101) Sample Questions:

1. Using measures, what data can a marketer use to segment an audience?

A) First Name Attributes
B) Geographical Data
C) Gender Data
D) Open Data

2. A marketer would like to install the Salesforce Marketing Cloud Connector. Where can an installation guide be found?

A) AppExchange
B) Help and Training Portal
C) Help.exacttarget.com
D) Code.exacttarget.com

3. A customer wants to automate nightly imports and also have the ability to manually import files via the Import Wizard.
What needs to be configured in the Marketing Cloud account?

A) Data Loader
B) Encrypted SFTP
C) File Transfer
D) Enhanced SFTP

4. What happens when subscribers click the default "One-Click Unsubscribe" in an email sent to a "Public" List? (Choose 3)

A) They will be removed from the data extension
B) They can resubscribe from the Subscription Center
C) They can choose to be unsubscribed from all lists in the Subscription Center
D) They will be unsubscribed from the List used for the send
E) They will be unsubscribed from all available lists

5. Which two best practices should the customer follow to ensure marketers across the company are taking full advantage of Content Builder?
Choose 2 answers

A) Optimize the way content is stored with a naming convention.
B) Import all content up front, rather than piece by piece.
C) Plan for content to be used cross-channel, eliminating duplicates.
D) Create folders for each type of uploaded content.

Solutions: