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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

1. Northern Train Outfitters (NTO) finds 57% of its subscribers read emails on smartphones. Because of this, NTO wants to enhance its email viewing experience by thinking "mobile first". NTO has the resources to write the HTML and CSS Code needed to create responsively designed emails. Which option would add the code that was created outside of the Salesforce Marketing Cloud to the email?

A) Template Based
B) HTML Paste
C) Web Paste
D) Text only

2. What are the key ways to improve email deliverability in email marketing? (Choose 4)

A) Consider Subscriber engagement....send only to most engaged subscribers.
B) Double Check your Subject Line, don't include RE:, FW:, Hello, Free, Special Offer, Text in all CAPS, and exclamation points!!!
C) Use double Opt-in to avoid getting blacklisted.
D) Maintain a consistent "From Name"
E) Use email templates
F) Email sign-up on website.

3. Northern Trail Outfitters (NTO) wants to leverage Content Builder templates to streamline the email creation process. For its monthly email newsletter, NTO includes content specific to the company's loyalty and non-loyalty members.
How should NTO build the email?

A) Create a template-based email using dynamic content.
B) Create multiple versions of the email for loyalty and non-loyalty members.
C) Create dynamic content with a SQL Query activity.
D) Create a template and lock content In the template.

4. A marketing team is creating a new data extension. The data extension configuration is very similar to a data extension that is already In use.
What creation method should the team use to create the new data extension?

A) Create from a Filtered Data Extension
B) Create from Existing
C) Create from New
D) Create from Template

5. An email marketer is writing the next send's subject line. What can the marketer do to make the subject line more effective? (Choose 2)

A) Include information relevant to the message in the subject line
B) Include "RE:, "FWD:" "etc." to get reader's attention
C) Keep the subject text between 50 to 100 characters long
D) A/B test the effectiveness of different subjects

Solutions: