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Preparation Guide for Salesforce Marketing cloud email specialist Exam
Introduction
This certification focuses on applying knowledge skills and experience using Marketing Cloud for message design, subscriber and data management, inbox delivery, and external integrations. Salesforce-Marketing cloud email specialist recognizes your ability to effectively implement email marketing best practices, message design, subscriber and data management, inbox delivery, email automation, and tracking and reporting metrics within the Marketing Cloud Email application.
In this guide, we will cover the Marketing cloud email specialist Exam topics, Salesforce Marketing cloud email specialist Certified professional salary and all aspects of the Salesforce Marketing cloud email specialist Certification.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202
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The price of the Salesforce Marketing-Cloud-Email-Specialist exam is $200 USD.
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The Salesforce-Marketing cloud email specialist exam is a competency-based certification exam that recognizes your development of enhanced capabilities to troubleshoot and solve basic Marketing Cloud-specific issues, using the Salesforce Marketing Cloud Email application tools in executing both tactical as well as strategic email campaigns. To attempt the exam, individuals must have industry experience.
Post certification , professionals are expected to perform below tasks :
| Section | Weight | Objectives |
|---|---|---|
| Content Creation and Email Message Design | 24% | - A/B testing and approval processes - Dynamic content and personalization - Email design and responsive rendering - Content Builder usage |
| Subscriber and Data Management | 26% | - Data import and management - Segmentation and list management - Data extensions and data relationships |
| Insights and Analytics | 14% | - Report creation and analysis - Troubleshooting delivery issues - Email performance metrics |
| Email Marketing Best Practices | 10% | - Deliverability principles - Permission and preference management - Compliance and regulations |
| Marketing Automation | 26% | - Automation Studio configuration - Journey Builder implementation - Triggered sends and scheduled sends |
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