Last Updated: Sep 14, 2026
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| Section | Weight | Objectives |
|---|---|---|
| Maintenance | 15% | - Describe solutions for system limitations - Describe monitoring and troubleshooting techniques - Describe the health and performance metrics for a Marketing Cloud Engagement instance |
| Channel Management | 19% | - Given a scenario, describe the execution of different channel campaigns - Describe the send process in Marketing Cloud Engagement - Explain the different channel capabilities and requirements |
| Subscriber Data Management | 24% | - Describe Marketing Cloud Engagement data model - Describe the different data types and storage options in Marketing Cloud Engagement - Explain the concepts and typical workflows of data management in Marketing Cloud Engagement - Given a scenario, recommend marketing automation techniques |
| Reports & Analytics | 5% | - Describe reporting and analytics capabilities in Marketing Cloud Engagement |
| Digital Marketing Proficiency | 15% | - Describe governance and compliance in relation to digital marketing - Explain the fundamentals of Marketing Cloud Engagement - Describe marketing best practices |
| Setup | 22% | - Given a scenario, configure business units, users/permissions, and security/security policies - Describe Marketing Cloud Engagement extension products and features (Datorama, Interaction Studio, Audience Builder, etc.) - Describe how Marketing Cloud Engagement account capabilities map to business needs - Describe how to configure integrations |
A Marketing Cloud admin needs to warm their accounts Dedicated IP.
What option for segmentation aligns with the IP Warming process?
Correct Answer: C 🗳️
Explanation: Only visible for Test4Sure members. You can sign-up / login (it's free).
A customer frequently holds seminars and other events to interface with their customers. They plan to do the following:
- Use Smart Capture forms to write data into event registration data extensions.
- Cross-reference the records in each registration data extension with corresponding invitation email sends.
- Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.
Which skill is needed to build an efficient solution?
Correct Answer: A 🗳️
Explanation: Only visible for Test4Sure members. You can sign-up / login (it's free).
To prevent retention of stagnant data, Northern Trail Outfitters wants any inactive data stored in data extensions to be cleared after 12 months.
What action should be taken?
Correct Answer: C 🗳️
Explanation: Only visible for Test4Sure members. You can sign-up / login (it's free).
A Marketing Cloud admin is asked to understand how a certain content area within a Triggered Send Email is performing.
Which report should be used?
Correct Answer: C 🗳️
Explanation: Only visible for Test4Sure members. You can sign-up / login (it's free).
A user asks Marketing Cloud admin to review their permissions since they are unable to send an email. The admin reviews the user profile and notices the user has three roles assigned: Content Creator, Data Manager, and Marketing Cloud Viewer.
What should the admin do to resolve the issue so the user can send an email?
Correct Answer: A 🗳️
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