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Salesforce MCE-Admn-201 Exam Syllabus Topics:

SectionWeightObjectives
Maintenance15%- Describe solutions for system limitations
- Describe monitoring and troubleshooting techniques
- Describe the health and performance metrics for a Marketing Cloud Engagement instance
Channel Management19%- Given a scenario, describe the execution of different channel campaigns
- Describe the send process in Marketing Cloud Engagement
- Explain the different channel capabilities and requirements
Subscriber Data Management24%- Describe Marketing Cloud Engagement data model
- Describe the different data types and storage options in Marketing Cloud Engagement
- Explain the concepts and typical workflows of data management in Marketing Cloud Engagement
- Given a scenario, recommend marketing automation techniques
Reports & Analytics5%- Describe reporting and analytics capabilities in Marketing Cloud Engagement
Digital Marketing Proficiency15%- Describe governance and compliance in relation to digital marketing
- Explain the fundamentals of Marketing Cloud Engagement
- Describe marketing best practices
Setup22%- Given a scenario, configure business units, users/permissions, and security/security policies
- Describe Marketing Cloud Engagement extension products and features (Datorama, Interaction Studio, Audience Builder, etc.)
- Describe how Marketing Cloud Engagement account capabilities map to business needs
- Describe how to configure integrations

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

Question #1

A Marketing Cloud admin needs to warm their accounts Dedicated IP.
What option for segmentation aligns with the IP Warming process?

  • A. Segment to those recipients receiving text email versions first
  • B. Segment by geographic region as after-hours sends will be marked as spam
  • C. Segment by domain to limit number of sends to each email provider
  • D. Segment subscribers with soft bounces in their own dedicated send
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

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Question #2

A customer frequently holds seminars and other events to interface with their customers. They plan to do the following:
- Use Smart Capture forms to write data into event registration data extensions.
- Cross-reference the records in each registration data extension with corresponding invitation email sends.
- Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.
Which skill is needed to build an efficient solution?

  • A. SQL
  • B. AMPscript
  • C. CSS
  • D. HTML
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

Explanation: Only visible for Test4Sure members. You can sign-up / login (it's free).

Question #3

To prevent retention of stagnant data, Northern Trail Outfitters wants any inactive data stored in data extensions to be cleared after 12 months.
What action should be taken?

  • A. Configure the Enterprise-wide default retention to one year
  • B. Configure the business unit data retention setting to 12 months
  • C. Apply a Row Based Retention to each data extension as it is created, set to 12 months
  • D. Set inactive data to be automatically cleared after one year, but is recoverable
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Correct Answer: C  🗳️

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Question #4

A Marketing Cloud admin is asked to understand how a certain content area within a Triggered Send Email is performing.
Which report should be used?

  • A. Email Performance by Attribute
  • B. Dynamic Content for Triggered Sends
  • C. Impression Tracking for Triggered Sends
  • D. Sends Account Send Summary
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

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Question #5

A user asks Marketing Cloud admin to review their permissions since they are unable to send an email. The admin reviews the user profile and notices the user has three roles assigned: Content Creator, Data Manager, and Marketing Cloud Viewer.
What should the admin do to resolve the issue so the user can send an email?

  • A. Edit permissions and Grant permissions to Send
  • B. Edit permissions and deselect Deny for Email Sending
  • C. Remove the Marketing Cloud Viewer Role
  • D. Add the Role Marketing Cloud Channel Manager
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

Explanation: Only visible for Test4Sure members. You can sign-up / login (it's free).

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