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Updated: Aug 05, 2026
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Oracle 1Z1-1031 Exam Overview:
| Certification Vendor: | Oracle |
| Exam Name: | Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials |
| Exam Number: | 1Z0-1031 |
| Related Certifications: | Oracle CX Marketing Cloud Certifications |
| Real Exam Qty: | 55-74 |
| Certificate Validity Period: | 18 months |
| Available Languages: | English |
| Exam Price: | USD $245 |
| Exam Format: | Multiple Choice, Single Answer, Multiple Answer |
| Exam Duration: | 85 minutes |
| Passing Score: | 64% |
| Recommended Training: | Oracle Marketing Cloud DMP Implementation Training |
| Exam Registration: | Pearson VUE Oracle University |
| Sample Questions: | Oracle 1Z1-1031 Sample Questions |
| Exam Way: | Proctored online or at Pearson VUE test centers |
| Pre Condition: | No formal prerequisites; recommended experience with Oracle Marketing Cloud / BlueKai |
| Official Syllabus URL: | https://education.oracle.com/pls/web_prod-plq-dad/db_pages.getpage?page_id=5001&get_params=p_exam_id:1Z0-1031 |
Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Identity Mapping & Resolution | 20% | - Oracle ID Graph concepts - ID swapping and mapping strategies - Offline match integration |
| Data Strategy and Scoping | 20% | - Define DMP use cases - Data scoping and collection policies - Compliance and privacy requirements |
| Tag Implementation & Data Ingestion | 25% | - Mobile SDK integration - First-party data ingestion methods - Server-to-server integration - BlueKai Core Tag deployment |
| Reporting & Optimization | 15% | - Performance analysis and optimization - Site Hits and Inventory reports - Audience profile and discovery reports |
| Audience Creation & Management | 20% | - Classification and taxonomy setup - Build and configure audience segments - Audience activation and delivery |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
1. In the Funnel Analysis Report display, which corner represents the user categories it makes most sense to invest in targeting?
A) Optimize
B) Avoid
C) Target
D) Buy
2. Your client deployed the BlueKai CoreTag across all pages of their website with the intention of collecting user level attributes for all users visiting their site in the DMP. The data taxonomy has been defined and proper data classification rules are in place. They are very interested in understanding unique user trends across all the categories in their private taxonomy over the past month and would like to see a daily breakdown of counts across each category in the taxonomy.
Which DMP report will allow you to produce this data?
A) Provider Exchange report
B) Provider Category report
C) Schedule Hits report
D) Provider Inventory report
E) Site Hits report
3. How are look-alike models produced?
A) They are built by creating audiences from categories with high index values.
B) They are built by ingesting online data from partner sites.
C) They are built within the platform using logic to connect audiences.
D) They are built by data partners using complex algorithms of multiple data attributes.
E) They are built by identifying targets with the highest action rate on the Funnel Analysis report.
4. Identify two correct statements about pixel campaign delivery method from the following list. (Choose two.)
A) The partner pixel is fired each time the BlueKai data collection pixel fires and collects data in the DMP.
B) Audience data on past users is sent.
C) Uses a transparent 1x1 image pixel
D) Only data on users that are seen on a go-forward basis is sent.
E) This delivery method is always the preferred method of sending audience data out of the BlueKai DMP.
5. Which of the following represents an opportunity to update the managed taxonomy and classification rules?
A) A client has run an inventory report, and wants to prune categories that are returning zero inventory.
B) A client wants to review their data activation integrations.
C) A client has run an inventory report, and wants to identify their highest-performing categories.
D) A client needs a promotional category added to their taxonomy for a month-long sale.
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: E | Question # 3 Answer: A | Question # 4 Answer: C,E | Question # 5 Answer: C |
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