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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. LenoxSoft would like to enable the Google AdWords connector in Marketing Cloud Account Engagement. Which of the following would you NOT advise them on before they enable the connector?

A) The connector will make copies of their AdWords ads (not including those that were deleted or disabled) and include the tracking parameter in the URL for the new versions.
B) They should ensure their URL structures can handle parameters before verifying the connector.
C) The connector will update all of their AdWords ads to include the tracking parameter, including those that were deleted or disabled.
D) The connector cannot be linked directly to an MCC account.

2. Select available Webinar Connectors

A) Demio
B) ClickMeeting
C) Webex
D) GoToWebinar
E) ReadyTalk
F) WebinarJam

3. A Marketing Cloud Account Engagement administrator just created scoring categories for each product line. Assets from Folder A are aligned to Scoring Category A, and assets from Folder B are aligned to Scoring Category B.
What action should the admin take to ensure the sales team can view this new category score for each lead or contact?

A) Assign the Marketing Cloud Account Engagement Category Scoring permission set to the sales user's profile in Salesforce.
B) Share both Folder A and Folder B with the sales users" records in Marketing Cloud Account Engagement.
C) Replace the Score field with Category Score fields on lead and contact page layouts in Salesforce.
D) Add the Marketing Cloud Account Engagement Category Score related list to the lead and contact page layouts in Salesforce.

4. LenoxSoft has very specific lead qualification that has to be met before assigning prospects to an inside sales rep: *The prospects must be located in Texas or California *The prospects must submit their Request a demo form. When those two criteria are met they want to automatically assign the prospects to a inside sales rep. State is a required field on the Request a demo form. How would you have LenoxSoft automate the assignment?

A) Run completion Action on form Request a demo with action assign to user
B) Run completion Action on form Request a demo with action notify Admin
C) Run an automation rule to assign based on the « Request demo » Submission & prospect status field
D) Export the submission report & Import

5. Which actions can be achieved with completion actions?

A) Notify account owner
B) Increment prospect field value
C) Assign to queue
D) Set profile

Solutions: